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Traditional and modern merge in Mexico's ZonaMaco art fair

Just ten years ago some Mexican artists assumed 'good stuff only came from the outside,' but now many local designers mix pride in their culture and tradition with modernity, writes a blogger.

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Esrawe
Mexican designers are drawing inspiration from local traditions in color, shape, form, and materials. Pictured is a forest of stools with half moon seats made of walnut, beech, and tzalam, a tree native to the south of Mexico by Esrawe studio.
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Studio Roca
Mexican design studios exhibited modern twists on the country's artisanal traditions at Mexico City's ZonaMaco contemporary art fair.

Mexican artists want to redecorate the world of design.

A generation of designers is drawing inspiration from Mexico鈥檚 rich folklore, relying on colors and patterns; textiles, glass, and ceramic; shape and form that recall the country鈥檚 indigenous and colonial artisanal traditions.

This week, Mexico鈥檚 top design artists earned a spot for the second year running in Mexico City鈥檚 prestigious contemporary art fair, ZonaMaco. Considered the most important in Latin America, ZonaMaco draws nearly 100 galleries and some 30,000 visitors. Eleven Mexican industrial and interior design galleries are participating in the five-day fair, a few ranking among the vanguard of global contemporary design.

Mexican contemporary design distinguishes itself partly by its ability to twist tradition into modern objetos de arte, and partly for its commitment to sustainability.

Anchoring one corner of ZonaMaco鈥檚 design section, Hector Esrawe of Esrawe studio displayed a forest of with half moon seats made of walnut, beech and tzalam, a tree native to the south of Mexico. His sleek mimic Mexico鈥檚 traditional terracotta water jugs with a modern twist.

His and other designers鈥 work is a departure from a time when the design scene in Mexico was all about 鈥渁ssuming models that weren鈥檛 ours, believing that good stuff always came from outside,鈥 says Mr. Esrawe.

鈥淥ver the past 10 years, in architecture, design, [and] art, there has been a reconciliation toward feeling proud of what we are as a culture, toward linking with the traditions of our people, toward returning value to that which is everyday,鈥 Esrawe says.

Carrying on with this trend, Rodrigo Alegre of Mexico City鈥檚 Studio Roca said the studio recently invited eight Mexican artists to participate in a new collection for its line of residential furniture and interior accessories.

鈥淭he theme is sustainability, not only in materials but social sustainability,鈥 Mr. Alegre says. The idea is that the projects 鈥渂e socially inclusive and that the detonator be Mexican culture.鈥

Another gallery featured at ZonaMaco, Rococo, advertises in its catalog a upholstered in patterns inspired by Mexico鈥檚 indigenous Huichol masks and decorated with colorful roosters.

Last fall, Mexico City鈥檚 Museum of Modern Art paid homage to the growing trend of mixing modern with traditional in an exhibit called 鈥淭he Mexican Factory: Contemporary Industrial Design鈥 celebrating the country鈥檚 special contributions to the design world.

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