Andrew Deutz, director of international government relations at The Nature Conservancy, says that the meetings he has attended on the sidelines of the Rio+20 showed a clear recognition on the part of governments and companies that they must invest in 鈥渘atural capital.鈥� At a meeting sponsored by The Nature Conservancy, for example, Indonesian President Bambang Yudhoyono said that for the sake of food security, oceans must be protected. And the company FEMSA, for example, is investing in ecowater funds in Brazil.
鈥淢any of the businesses here are recognizing that environmental degradation can be a major business risk if they don't deal with it,鈥� Mr. Deutz says.
Tensie Whelan, the president of the Rainforest Alliance, and Paul Polman, the CEO of Unilever, reiterate this idea in a Reuters blog about what the private sector is accomplishing, and what more can be done with additional support from governments. 鈥淚n the years since the first Earth Summit, businesses and NGOs like ours have been working to scale up sustainable resource use and engage producers and communities worldwide,鈥� the authors write. 鈥淥ur efforts are quietly transforming global markets. Three percent of the world鈥檚 working forests, 10 percent of the world鈥檚 tea production and 15 percent of the world鈥檚 bananas are under sustainable management certified by the Rainforest Alliance. now operates under some form of sustainability standards. And these numbers are growing rapidly.鈥�
