海角大神

Nigeria鈥檚 鈥淣ollywood鈥� is massive. Filmmakers here produced an average of 31 movies a week last year, more than America鈥檚 Hollywood and second only to India鈥檚 鈥�Bollywood.鈥� Not that production values are comparable: The movies are low-budget affairs shot in a few weeks, and most go directly to VCD 鈥� video compact disc, a precursor to the DVD format still popular in developing countries.

Plots often center on family and rural-urban migration 鈥� a common story in Nigeria鈥檚 commercial capital of Lagos, Africa鈥檚 fastest growing city (pop. 15 million). Often a little 鈥渏uju鈥� (magic) is thrown in.

Dismissed as low-grade by most Westerners, Nollywood productions are very successful across English-speaking Africa. The movies are shown everywhere, from waiting rooms in Ghana to buses in Uganda. They are in stark contrast to 鈥渆mbassy films,鈥� African-made movies financed by the French government that rarely reach African audiences.

Nollywood, in fact, is one of the few pop-culture media industries that is owned, operated, and directed by Africans, for Africans. Filmmakers鈥� ambitions run high: Teco Benson, a prominent Nollywood director, says, 鈥淲e are beginning to commandeer the information flow to go from the global south to the global north. Only in Nigeria can Africans tell their own stories to audiences around the world.鈥�