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Want to make your cat look like presidential candidate and real estate tycoon Donald Trump? Or take a whack at a pi帽ata in his image?

Just remember that when you do, you might be helping make The Donald鈥檚 marketing dreams come true.

In the eyes of many Americans, Mr. Trump has built his presidential campaign on toxic rhetoric about Mexico. But those noxious fumes may convert into premium fuel 鈥� fuel that is unlikely to put Trump further down to road toward the White House, but that might serve well for further empire building.

Of late, Trump has accused the Mexican government of sending criminals to the US. The result has been a sharp rise in the memes and other online mockery of Trump.

Trump also got into a Twitter battle with escaped Mexican cartel lord El Chapo, which led to FBI involvement and a bumper crop of invective-slash-publicity for Trump.

Meanwhile, on Instagram a user called 鈥淒onald Purrump鈥� has set up a challenge for pet owners to 鈥溾�� by giving your feline a comb-over.

Trump-bashing isn't limited to the digital sphere. Several makers of 聽are in the news today for their whackable聽.

Sound like a whole lot of bad press? Think again says Gerry Moran, founder of MarketingThink.com. The publicity is all good news for Trump the tycoon, he says, and it isn鈥檛 hurting Trump the candidate either.

鈥淚 do think they鈥檙e making The Donald鈥檚 day, sort of feeding into him," says Mr. Moran. "I truly think it鈥檚 a brand building play. It鈥檚 an old adage, no press is bad press."

He adds,"It鈥檚 not about getting people to like him. It鈥檚 about generating content.鈥�

As Democratic J.J. Balaban聽told the Monitor, 鈥淲hile the prospect of running against Donald Trump in the 2016 election is mirth-inducing (presumably, this would make my party competitive in Alabama and Wyoming), he's not a serious candidate for President, so one can't judge him by the goals of normal campaigns.鈥�

Trump's goals are not necessarily those of the average presidential candidate, says Mr. Balaban. 鈥淒onald Trump is running to attract attention to himself and presumably make money, but he has less of a chance of becoming the Republican nominee than 2%ers like Rick Santorum,鈥� he writes in an email interview. 鈥淪o by the standards of attracting attention to himself, Trump is being enormously successful.鈥�

But at the same time, Balaban adds, such "success" won't translate into political momentum.

" 鈥楾here's no such thing as bad publicity鈥� does not apply to the United States Presidency," says Balaban. "Sure, it can lead to a short-term surge in the polls, but at some point, the Republican primary electorate will get serious about selecting a nominee and when they do, they will select one of the 16 (!) other candidates not named Donald Trump.鈥�

William Galston, a senior fellow at聽the Brookings Institution in Washington, D.C., agrees. 鈥淚 would bet my retirement account against Donald Trump鈥檚 nomination," he says in an interview. "But, will he do better than expected in some of the early going? Possibly.鈥�

Trump currently leads the Republican field at 17 percent, according to USA Today/Suffolk University聽聽released Tuesday,聽with former Florida governor Jeb Bush at second place with 14 percent. However, the same poll finds him to be running the weakest against Democrat Hillary Clinton.

Mr. Galston, a former policy adviser to President Clinton, also worked on the presidential campaigns of Democratic candidates Al Gore and Walter Mondale.

鈥淚 will take [Trump] at his word that he鈥檚 running for president and not for higher TV ratings,鈥� Galston says. 鈥淭hat being the case, he has found a formula for attracting a relatively small group of highly intense supporters 鈥撀爓hile generating a much larger group of people who wouldn鈥檛 vote for him ... if he were the last Republican on earth.鈥�

Some experts speculate that Trump's slams against the Mexican government may have given him the edge in recent polls, while others see his jibes as boosting his ratings for personal gain.

鈥淲hether it鈥檚 good noise or not," says Galston, "it鈥檚 good noise for him."