Can resort towns be worker-friendly? Colorado hopes so.
-
Sarah Matusek Staff writer
| Denver
Queen-size bed. Television. Dresser, shelf, and bedside lamps. Karen Hoskin spent one May weekend in Crested Butte loading secondhand furniture into her Toyota pickup. Not for herself 鈥撀爁or employees.聽
This spring she offered an elaborate hiring incentive. The founder and owner of Montanya Distillers for 13 years says recruiting has never been this hard. 鈥淚 would put the word out that we were hiring, and there was dead silence,鈥� says Ms. Hoskin, who was so short-staffed on the Fourth of July that she bussed tables herself.
Potential hires couldn鈥檛 find 鈥撀爉uch less afford 鈥撀燼 place to live. And since she couldn鈥檛 afford to lose them, Ms. Hoskin pivoted.聽鈥淢y job advertisements began to say, 鈥楬ousing offered.鈥欌�澛�
Why We Wrote This
With the pandemic exacerbating the housing crunch in Mountain West resort areas, Colorado towns are redoubling efforts to preserve an inclusive sense of community.
It worked. Since spring she has hired 11 workers and helped six of them secure housing. Ms. Hoskin says she鈥檚 backed four leases, paid two security deposits, and covered some staff rent. Three employees live in her garage. Including the furniture, her housing efforts have cost her over $13,000, she estimates.
That help made all the difference for Sophie Bolles, who recently moved with her partner from Denver to Crested Butte to work as a business manager for Ms. Hoskin. Without her boss finding their lodging and paying a security deposit plus first month鈥檚 rent, she says, 鈥渨e wouldn鈥檛 be able to work for her.鈥�
Affordable-housing shortages in Colorado mountain towns have long complicated workers鈥� search for stability, but rising housing costs and pandemic-spurred 鈥渕ountain migration鈥� have cued a new level of desperation this year. It鈥檚 driving officials and employers like Ms. Hoskin to pursue emergency stopgaps as towns debate longer-term solutions.
To Breckenridge Mayor Eric Mamula, the most important part isn鈥檛 necessarily economic.聽
鈥淚t is about living in a community where the people that work here, live here,鈥� says Mr. Mamula, who owns a restaurant and rents to local workers. 鈥淎 lot of us moved here because, when you go to a coffee shop in the morning, you know everybody.鈥�
Pandemic exacerbates existing housing crunch
While a lack of affordable housing in ski towns dates back decades, so do solutions. It鈥檚 common for high-country resorts and other employers to subsidize worker housing as an incentive.聽
The Aspen/Pitkin County Housing Authority emerged in the late 1970s to address labor shortages, a model that other Colorado counties have replicated. Considered the first mountain resort housing program in the country, it oversees more than 3,000 deed-restricted housing units 鈥撀爎eserved for people employed in the county. But that鈥檚 not enough to meet demand, says deputy director Cindy Christensen.聽And while there are new housing developments on the horizon, that鈥檚 no help now.
鈥淲e鈥檙e usually 100% full,鈥� she says, adding that 50 to 60 people recently expressed interest in one rental property.聽聽
Rising home and rental prices collided with a pandemic influx of residents and visitors, resulting in the current urgency. Mountain migration aided by new remote-work capabilities is partly to blame, as incoming location-neutral workers occupy more inventory. That鈥檚 one finding of a聽 from the Northwest Colorado Council of Governments and Colorado Association of Ski Towns, which surveyed six mountain resort counties about the pandemic鈥檚 legacy. The report found that market rents in these areas increased by an 鈥渦nprecedented鈥� 20% to 40% in 2020.聽
Maddie Davis, who lives with two roommates in a double-wide trailer, says she鈥檒l likely have to move out of Steamboat Springs at the end of the year, even though it鈥檚 the friendliest place she鈥檚 ever lived. Ms. Davis says she recently learned her rent will increase from around $1,800 to $2,500 a month. She鈥檚 not willing to pay that, in part because it would make her goal of eventually buying her own home harder to attain.
鈥淚 was pretty devastated, because it鈥檚 impossible 鈥撀爊early impossible 鈥撀爐o find somewhere to live here,鈥� says Ms. Davis, who works two restaurant jobs and teaches聽snowboarding in the winter.
Paradox of paradise
When it comes to solutions, several high-country housing experts agree it鈥檚 impossible to 鈥渂uild your way out.鈥� Expense aside, these resort destinations are surrounded by national forests and rocky peaks.
鈥淭he very assets that everybody wants, all the mountains and the woods ... those are impediments, actually, to solutions. Because you can鈥檛 build a neighborhood on them,鈥� says Melanie Rees, who鈥檚 worked as a housing consultant for three decades and helped produce the recent survey of pandemic impacts on ski towns.聽Commuting into mountain towns is undesirable for a variety of reasons, she adds, from cost to increased air pollution.
Some areas have embraced emergency actions. Summit County, which includes Breckenridge, a workforce housing crisis in June, the same month Crested Butte an affordable-housing emergency. The town had one available rental apartment but over 110 job openings, says community development director Troy Russ.
The declaration allowed Crested Butte to expedite certain actions, like bypassing zoning requirements to allow the town to purchase a bed-and-breakfast meant to house up to seven local workers. Workers are also allowed to camp on private property through mid-October.聽
鈥淲e鈥檙e in a very rare moment in time where we literally have nothing available, and we have a number of folks out here鈥� looking for housing, says Mr. Russ.聽
The town is also developing roughly 90 units it hopes will be ready to rent or sell by 2023. The for a three-person household in Gunnison County is $71,200, while the average local housing price is around $1.3 million, according to Crested Butte real estate data. The town plans to price the new units between 40% and 200% of the area鈥檚 median income.
One strategy recommended by the report would be to increase the number of units with deed restrictions, which limit occupancy to local workers. In Crested Butte, around 25% of housing stock is currently deed-restricted, and around 10% in the Breckenridge area. Breckenridge housing program manager Laurie Best says the town is currently developing a new initiative that would identify additional inventory 鈥� even single rooms 鈥� available for workers to lease.
鈥淲e always say a resort community that doesn鈥檛 house its workforce isn鈥檛 a community. It鈥檚 just a resort,鈥� she says.
Some communities are also pushing back聽on short-term rentals. On July 19 the Crested Butte Town Council voted for a 12-month moratorium on new licenses for non-primary-residence vacation rentals. Steamboat Springs City Council passed a 90-day pause on new applications for vacation home rentals in June, which it recently . Locals in at least two other mountain towns have circulated related petitions.
Supporters of the Steamboat Springs suspension see it as progress toward protecting more units for unhoused locals. Critics say unregulated rentals 鈥� the majority of short-term rental stock 鈥� deserve more scrutiny.聽The moratorium is 鈥渄amaging to our tourism, and it鈥檚 damaging to our vacation rental businesses, but we are trying to work through this,鈥� says Robin Craigen, CEO and co-founder of Moving Mountains, a luxury vacation rental management company.
Regardless of the number of vacation rentals, housing consultant Ms. Rees would like to see locals band together to effect state-level changes that would allow for increased taxation of short- and mid-term rental properties.聽And additional funding will better equip communities in their pursuit of solutions, she says.
鈥淲e鈥檝e rarely seen the demand for large, expensive homes get soft in these mountain towns. ... [Affordable housing has] got to be subsidized,鈥� says Ms. Rees.聽
Some support may be on the way. In addition to state funding, Colorado plans to direct $500 million of the incoming American Rescue Plan funding toward affordable-housing initiatives, according to Colorado's Department of Local Affairs. For some, setting that priority is progress in and of itself.
At least recognition of the housing crisis has become widespread, says Ms. Rees: 鈥淭he part-time residents get it; the newcomers understand it鈥檚 a problem. ... I鈥檓 encouraged that that may also mean that support for solutions will be more widespread than in the past.鈥�
