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A few years ago, a star athlete dropping out of a major tennis tournament over mental health issues might have been seen as a sign of weakness.

Today, at least for Naomi Osaka鈥檚 corporate sponsors, it is being hailed as refreshingly honest.

That would explain why so many of them have stuck by Ms. Osaka after the four-time Grand Slam champion聽announced Monday聽that she was withdrawing from the French Open because she didn鈥檛 want to appear for the requisite news conferences that caused her 鈥渉uge waves of anxiety.鈥�

Ms. Osaka, who also acknowledged suffering 鈥渓ong bouts of depression,鈥� received criticism by some who say the media events are just 鈥減art of the job.鈥� But Nike, Sweetgreen, and other sponsors put out statements in support of the tennis聽star after she revealed her struggles.

鈥淥ur thoughts are with Naomi,鈥� Nike said in a statement. 鈥淲e support her and recognize her courage in sharing her own mental health experience.鈥� Sweetgreen tweeted that its partnership with Ms. Osaka 鈥渋s rooted in wellness in all its forms.鈥� And Mastercard tweeted: 鈥淣aomi Osaka鈥檚 decision reminds us all how important it is to prioritize personal health and well-being.鈥�

Allen Adamson, co-founder of marketing consultancy Metaforce, said that Ms. Osaka鈥檚 disclosure has made her a more authentic spokesperson and more valuable to corporate sponsors.

鈥淓very athlete gets a sports sponsorship because they win games or perform well,鈥� he said. 鈥淏ut the best ones become true brand ambassadors when they have a broader persona. The best brand ambassadors are real people. [Ms. Osaka] is talking about an issue that is relevant to many people. Mental health is a bigger issue than winning or losing tennis.鈥�

Reilly Opelka, an American tennis player seeded 32nd at the French Open who plays his third-round match Friday, told The Associated Press he鈥檚 glad Ms. Osaka 鈥渋s taking time to get better.鈥�

鈥淪he鈥檚 one of the best players in the world 鈥� she鈥檚 very influential,鈥� Mr. Opelka said. 鈥淭he sport needs her. She鈥檚 an icon. It鈥檚 bad for the sport to have one of the main attractions not around.鈥�

Ms. Osaka, who was born in Japan to a Japanese mother and Haitian father, moved to the United States with her family when she was 3, and now lives in Los Angeles.

She has taken a leading role in protesting the deaths last year of George Floyd and other Black people who died at the hands of the police, wearing a mask with a different victim鈥檚 name on each match day at the 2020 U.S. Open. She was named the 2020 AP Female Athlete of the Year.

According to Forbes, Ms. Osaka is the world鈥檚 highest鈥損aid woman athlete, earning $37 million in 2020 from blue-chip sponsors such as Tag Heuer, AirBnB, and Louis Vuitton in addition to Mastercard and Nike.

Nike has stood by sports stars after other controversies, including Tiger Woods after his 2009 sex scandal and former 49ers quarterback聽Colin Kaepernick聽after he knelt during games to protest police brutality against Black people. But it recently dropped聽Brazilian soccer star Neymar聽after he refused to cooperate with an internal investigation into sexual assault allegations from a Nike staffer.

Ms. Osaka鈥檚 disclosure comes as celebrities and other public figures openly address their own issues with depression and anxiety. Prince Harry and his wife, Meghan Markle, shared their experiences in a televised interview with Oprah Winfrey and have since teamed with her聽to create a mental health focused series聽called 鈥淭he Me You Can鈥檛 See,鈥� in which Prince Harry talks about working through anxiety and grief.

Ms. Osaka also joins a growing list of top-tier聽athletes speaking out about mental health.聽Olympic swimmer Michael Phelps, NBA players Kevin Love, and DeMar DeRozan, and the WNBA鈥檚 A鈥檍a Wilson have all spoken very publicly about their bouts with depression, sharing both the successes and setbacks.

The four Grand Slam tournaments reacted to Ms. Osaka鈥檚 withdrawal by聽pledging to do more to address players鈥� mental health issues.聽The episode also could serve as a tipping point for the professional tennis tours 鈥� and leagues in other sports聽鈥� to safeguard athletes鈥� mental, and not just physical, health, said Windy Dees, professor of sport administration at the University of Miami.

鈥淚t鈥檚 absolutely a growth opportunity for the [Women鈥檚 Tennis Association] and all leagues, there鈥檚 a lot of work to be done,鈥� Ms. Dees said.

Marketing consultant Mr. Adamson believes Ms. Osaka鈥檚 decision to come forward will encourage many more athletes to divulge their own mental health battles. He noted that if Ms. Osaka had revealed her bouts with depression 10 years ago, her corporate sponsors likely would have stayed on the sidelines because the issue had been taboo. But, he noted, the pandemic has raised awareness around mental illness.

From August 2020 to February, the percentage of adults with recent symptoms of an anxiety or a depressive disorder increased from 36.4% to 41.5%, according to a survey by the U.S. Centers for Disease Control and Prevention and the Census Bureau.

The survey also found the percentage of those reporting they didn鈥檛 get the help they needed increased from 9.2% to 11.7%. Increases were largest among adults aged 18鈥�29 years and those with less than a high school education.

Ken Duckworth, chief medical officer for the National Alliance On Mental Illness, said Ms. Osaka鈥檚 decision to go public is a positive development for all people who feel isolated.

鈥淲e are moving from mental health and mental illness as a 鈥榯hey鈥� thing to a 鈥榳e鈥� thing,鈥� he said. 鈥淭hese are ordinary common human problems. And I firmly believe that isolation and shame directly contributes to people not getting help. I look at a great athlete, an exceptional athlete, as one potential role model.鈥�

This story was reported by The Associated Press.