Can alt-weeklies write a future for themselves in a digital era?
| Washington
In a news landscape filled with layoffs and closings, the alt-weekly may be perhaps the most precarious form of journalism.
Lisa Snowden-McCray has started one anyway.
And, bucking conventional wisdom about digital platforms, it鈥檚 in print. But then, bucking convention has always been part of the alt-weekly ethos.
The veteran journalist launched the Baltimore Beat after her old newsroom, the Baltimore City Paper, shuttered operations in November after 40 years.
While the business model for alt-weeklies 鈥� the scrappy, unapologetic siblings to more staid print journalism 鈥� may be unclear, the need for vigilant reporters intensely focused on local news and political leaders is not, Ms. Snowden-McCray and other alt-weekly supporters say.
鈥淲e help push the conversation forward,鈥� says Snowden-McCray.
It's been a rough time for the country鈥檚 remaining alt-weeklies. Besides the demise of聽the Baltimore City paper, the LA Weekly cut 9 of its 13 editorial staff, and the storied Village Voice moved exclusively online. Just last week, Nashville's The Scene shuttered. The staff of the Washington City Paper were facing salary cuts of 40 percent, until a last-minute rescue by venture capitalist Mark Ein.
鈥淓very thriving community needs strong local news, and聽Washington City Paper聽has been a critical part of the fabric of our city, and a great incubator of journalistic talent, for decades,鈥� Mr. Ein said in a statement in December.
Sweeping changes in the media landscape over the past decade have hit alt-weeklies, along with small-town newspapers and other forms of community journalism, especially hard. Bloggers, social media, and the rise of online niche publications have led to the collapse of the financial model that allowed alt-weeklies to flourish. The Association for Alternative Newsmedia had 135 members in 2009.聽Nine years later,聽that number has fallen to 110. The top 20 alt-weeklies lost 11 percent of their subscribers in both 2014 and 2015, according to the Pew Research Center.
鈥淚n a moment when The New York Times has a special section called 鈥榃ealth鈥� (actual headline: 鈥�) alt-weeklies remain the official papers of the vulnerable, invisible, and underserved,鈥� wrote Philip Eil in the聽聽on Jan. 25. 鈥淭hey鈥檙e an extra set of eyes on legislators, local officials, and law enforcement. They鈥檙e often the ombudsman for the local media, monitoring daily newspapers and airwaves the same way government environmental agencies track water and air quality. And, in many cases, they鈥檙e an all-too-rare source of original investigative 鈥� or, at least, in-depth 鈥� reporting on a range of topics.鈥�
Rising from聽the counterculture movement of the 1970s, alt-weeklies聽created聽a space for young reporters who chafed at the strictures of traditional journalism. Profanity, liberal politics, and discussions on local bands filled the pages. As an alternative source of news, alt-weeklies believed it was their duty to provide information that detailed the happenings in their communities. The papers have been the training ground for聽some of聽today鈥檚 leading journalists and writers, including CNN鈥檚 Jake Tapper, MSNBC host Chris Hayes, and authors such as Ta-Nehisi Coates, Katherine Boo, and Susan Orlean.
The alt-weekly provided 鈥渄eep coverage on an almost neighborhood level,鈥� says Dan Kennedy, an associate professor of journalism at Northeastern University in Boston and a former media columnist at the now-defunct Boston Phoenix. They were 鈥渄igging in much more than The Washington Post can do on a daily basis.鈥�
Without the size and budget of the large聽dailies, alt-weekly newsrooms make up聽for聽the lack of staff with determination and obsessiveness. For example, The Willamette Week in Oregon famously went through elected officials鈥� trash, after Portland law enforcement determined they had a right to search residents鈥� trash without a warrant.
Tim Keck, founder and publisher of the Seattle alt-weekly The Stranger, describes an 鈥渁ll hands on deck鈥� mentality 鈥� whether it鈥檚 having book editors jumping into聽real-time election coverage or huddling at a staff member鈥檚 house to cover a nearby manhunt.
As alt-weekly newsrooms continue to shrink, their tradition of long form, on-the-ground reporting has become increasingly difficult and expensive.
Alt-weeklies have typically been slower to adopt new business models,聽according to聽Mr. Keck. But for his part, he does believe that there is opportunity to continue producing solid journalism and have a profitable online revenue stream. Some publications have considered paywalls to help generate capital,聽while others have decided to go down the nonprofit route and cut out the print product to cut costs.
鈥淭he landscape is ever-changing, and my view is that unless you are entrenched with a very strong digital platform and a full digital agency service it will be a tough road ahead,鈥� says Scott Tobias, CEO of the Voice Media Group.
The Baltimore Beat has two reporters, in addition to Snowden-McCray. She occasionally helps deliver the paper, and personally identifies neighborhoods that still crave hyper-local news in a city that has聽captured聽the national spotlight, from stories on police brutality and poverty to other social justice issues.
When it comes to the best way to serve underserved neighborhoods, she says there is no substitute for print.
鈥淎 lot of people don鈥檛 have the luxury of having a smart phone,鈥� Snowden-McCray says.聽鈥淲e should strive to continue to have a paper in hand.鈥�
