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HBO鈥檚 and CBS鈥檚 announcements this week that the networks will begin their own Internet streaming services is being seen as a major sea-change in the history of television programming delivery.

The new services will not require a subscription to a traditional television service such as cable or satellite and could eventually bypass the need for local broadcast affiliates.

More and more networks and production companies will be following suit very fast 鈥� or slowly to their own peril 鈥� experts say.

聽鈥淚t鈥檚 not far down the road when no one will have cable television in their home any more but rather will have all programming through the Internet,鈥� says Jeff McCall, professor of communication at DePauw University. 鈥淭he days when we had to get programming through TV over the air, satellite, or cable are gone. The old media will have to adapt very fast or be left in the dust."

Professor McCall and many others say a new era of smorgasbord television 鈥� in which viewers get to cherry pick only the programs they want to watch 鈥� has arrived, and much more quickly than many observers expected.

Eager to be part of the new model, CBS, a traditional broadcast network, announced its subscription Internet service was launching Thursday in 14 markets.

鈥淐BS All Access鈥� will cost $5.99 a month and include both current hits like 鈥淭he Big Bang Theory鈥� and classic shows such as 鈥淐heers鈥� and 鈥淪tar Trek.鈥�

鈥淓verybody is talking about it,鈥� Leslie Moonves, chief executive of the CBS Corp., said of the shifting model in . 鈥淚t is an important part of our future. Our job is to do the best content we can and let people enjoy it in whatever way they want. The world is heading in that direction.鈥�

The entire broadcast world stood up and took notice last year with the over-the-top success of Netflix鈥檚 original series, 鈥�House of Cards,鈥� which has spotlighted the lucrative potential of cheaper streaming alternatives. Netflix costs $7.99 per month and has watched their subscriber base rise to more than 50 million internationally. Some 36.3 million of those are in the US. Others, such as Amazon and Hulu, have offered on demand programming in recent years that can be watched anywhere and anytime on a smartphone or laptop.

However, Netflix may be a victim of its own success. Its stock after reporting slowing subscriber growth. And analysts said HBO鈥檚 announcement Wednesday that it would offer its own streaming service in 2015 played a role in the stock dropping 20 percent. HBO has more than twice as many subscribers 鈥� 120 million worldwide to Netflix鈥檚 53 million members.

While cable executives may be eyeing HBO鈥檚 and CBS鈥檚 move with consternation, consumers could benefit from being able to choose which networks are of most interest to them, media watchers say. It frees consumers from bundling, where a sports fan, for example, had no choice but to pay for stations they had no intention of watching in order to get ESPN, or where an Anglophile was paying extra every month in order to get a tier that included BBC America.

鈥淲ill this be good for consumers? Yes, if good means more programming choices,鈥� says Len Shyles, a communications professor at Villanova University in Philadelphia. 鈥淚t will likely mean significantly more competition.鈥�

HBO has yet to reveal what it might charge for its content or what shows it might offer.

鈥淲ith the advent of smart TV, in which a TV show on Netflix can be seen as easily as a series on HBO, the difference between Netflix and HBO is rapidly diminishing,鈥� says Paul Levinson, author of 鈥淣ew New Media.鈥� "What is becoming increasingly important is not where the TV series is streamed, but how good the TV series is. Which network will come up with the most original, exciting programming? The answer to that question will determine which networks will thrive. The convergence of all media means that content is king.鈥�

As more consumers cut the cable cord, HBO is seeking ways to get ahead of the curve and reach viewers directly, says Mark Tatge, Baldwin Fellow of journalism and mass communications at the University of South Carolina. About 1.7 million Americans canceled their cable subscriptions last year, he notes.

鈥淗BO鈥檚 move is an example of how the cable business is being disrupted by the Internet and cheaper streaming alternatives,鈥� he says.

Cable rates have soared, at four times the rate of inflation when measured against the Consumer Price Index, he says.

鈥淲ages have not kept pace, so people are trying to trim their monthly cost of living,鈥� says Professor Tatge. 鈥淭he people at HBO have to be looking at these numbers. Netflix has had much success. I expect Showtime and the other pay-TV premium channels to follow with similar packages.鈥�