海角大神

It appears that Charlie Sheen, the popular but troubled actor, will be paying dearly, possibly becoming a pariah for years to come, for his latest excess: a highly publicized, expletive-filled rant on a radio call-in show that led to the abrupt and indefinite suspension of work on his TV show, 鈥�Two and a Half Men.鈥�

The lesson, say some Hollywood attorneys and public relations professionals, is that even a talented actor who commands a great following should have boundaries of behavior that can鈥檛 be crossed.

In the rant Thursday on the Alex Jones radio show, Mr. Sheen ripped his TV show鈥檚 creator, Chuck Lorre, calling himself the 鈥渕agic鈥� that turned Mr. Lorre鈥檚 鈥渢in鈥� writing into 鈥減ure gold.鈥� And he dismissed his problems with alcohol abuse as self-cured, even labeling Alcoholics Anonymous a 鈥渂ootleg cult.鈥�

In response, late Thursday, CBS halted production of 鈥淭wo and a Half Men,鈥� its most successful comedy.

鈥淏ased on the totality of Charlie Sheen鈥檚 statements, conduct and condition, CBS and Warner Bros. Television have decided to discontinue production of 鈥楾wo and a Half Men鈥� for the remainder of the season,鈥� a CBS statement said.

Sheen retaliated with another call-in to the Alex Jones radio show, calling Lorre, a 鈥渃lown鈥� and a 鈥渨orm.鈥� He also repeatedly referred to Lorre, in both radio diatribes, as Chaim Levine. Lorre was born Charles Levine.

鈥淚 wish him nothing but pain in his silly travels especially if they wind up in my octagon,鈥� said Sheen.

Repeated run-ins with the law

After relationships with porn stars and repeated run-ins with the law over drugs and alcohol, Sheen has had more than enough time to repent and rehabilitate himself, experts say. Having grown up in an acting family 鈥� he is the son of actor Martin Sheen and brother of Emilio Estevez 鈥� he should have known better.

鈥淐harlie Sheen comes from a very sophisticated Hollywood background,鈥� says Los Angeles entertainment/criminal defense lawyer Ellyn Garofalo, adding that he should have a well-tuned understanding of what is acceptable and not acceptable professional behavior.

While some have suggested that the repeated references to Lorre as Chaim Levine in the multiple rants were anti-Semitic, television Rabbi Shmuley Boteach, author of 26 books, does not see it that way.

鈥淭his is a man in total self-immolation,鈥� says Boteach. He says CBS should have pulled the plug on Sheen a long time ago, not for the network鈥檚 sake but Sheen鈥檚. And society, too, has to step up and take responsibility, he says.

鈥淗ow can a network watch a man disintegrate in front of them as long as he is making them money? When you are in the kind of deep pain he is in, all the money and fame in the world will not serve as a remedy,鈥� Boteach says, adding that the rest of us have to stop being enablers.

鈥淲e have been facilitating the destruction of human beings. Are we going to continue to chuckle over Lindsay Lohan until she is in the grave? Is this going to be another Anna Nicole Smith who is so out of touch on drugs that we do nothing until one day she doesn鈥檛 wake up? Are we going to continue to talk about Michael Jackson鈥檚 chimp and giraffe until it鈥檚 too late?鈥�

While Sheen, 鈥渦nlike some of the others we see repeatedly in the news,鈥� is a 鈥渢ruly talented actor,鈥� says Adam Kluger, a Hollywood image consultant, he will have a hard time recovering from this, even if he totally recants.

Can he bounce back this time?

Noting that Sheen has bounced back from several other episodes of drunkenness and allegations of abuse from his former wife, Denise Richards, Mr. Kluger says, 鈥淚 don鈥檛 know if he can ever recover from this. We have just seen into the dark corner of a very talented person who has lost his most important leverage with this huge show. CBS pulling the plug on this is a huge disaster for him.鈥�

Public personas can evolve, says Beverly Hills entertainment lawyer Miles Feldman. And in fact, he says, history shows that notoriety 鈥� even extreme notoriety 鈥� can still be a calling card for some roles. Sheen鈥檚 biggest challenge at the moment may be the harsh math of Hollywood.

鈥淭here is an abundant oversupply of A-list performers,鈥� he says. While recasting his role in the hit sitcom may be dubious, the competition for other jobs is ferocious. He may be simply moved to the back of a very long line for his next job, Mr. Feldman adds.

While it is true that both the public and the industry have short memories when it comes to their favorite stars, incidents such as this one and other recent transgressions from Mel Gibson and Michael Richards do show that there are still lines in the sand.

鈥淭here are a few things even Hollywood won鈥檛 forgive, even when there are huge amounts of money to be made,鈥� says Robert Thompson, Syracuse University popular culture pundit.

鈥淩acism and anti-Semitism are still crossing a line,鈥� he says. 鈥淗ate speech and deep-seated bigotry and prejudice are something we just won鈥檛 sit still for.鈥�

Fast-moving technology is not helping these gaffe-prone celebrities, says Cherie Kerr, a publicist in Santa Ana, Calif., with 30 years of experience in celebrity damage control.

鈥淣ow when you say or do something, it鈥檚 really in everyone鈥檚 face instantly,鈥� she says. 鈥淲ithin minutes your rant is there for everyone to listen to and watch around the world indefinitely. It鈥檚 way harder to recover from something like this.鈥�

She says Robert Downey Jr. hit the skids with repeated drug problems, but he has been able to come back because people are rooting for him.

By contrast, 鈥淪heen continues to offend because he is so narcissistic that he doesn鈥檛 even consider the others he has put out of work or his family,鈥� says Kerr. 鈥淚n one way I feel sorry for him, but in another I have no sympathy because he has had so many tries.鈥�