And the dishonor goes to ... Kia
Kia鈥檚 ad depicts billionaire playboys, aliens, a sea god, and an ancient culture all eager to snatch a Kia Optima from one another.
鈥淭丑别 Kia spot was a complete waste of money,鈥� says Adam Hanft, founder and CEO of the brand strategy firm Hanft Projects, noting that ads with such high production values just pile on costs to the $3 million price of a 30-second slot Super Bowl.
鈥淚t was so over-the-top and out of touch with where the car sits in the marketplace,鈥� he says.
