Winner: The National Football League
The NFL鈥檚 own spot included a montage of sentimental reminders of how much favorite TV characters love football (assisted by sly digital inserts, 180 in all).
Clips from top series 鈥� everything from 鈥淗appy Days,鈥� 鈥�Cheers,鈥� and 鈥�Seinfeld鈥� to 鈥�The Sopranos鈥� and 鈥�Family Guy鈥� 鈥� reinforced the straightforward message, says Josh Rogers, executive creative director of Imagination, an integrated communications agency. 鈥淚t was an obvious choice 鈥� and certainly self-serving,鈥� he says, 鈥渂ut the ad itself was fresh and well-executed.鈥�
