Fourth of July: Female power triumphs at the movies
| Los Angeles
With the utter box-office dominance of 鈥�Twilight: Eclipse,鈥� this Fourth of July weekend promises to be the triumph of female power at the movies.
This Independence day, three-day weekend has traditionally been the berth of the big boy-toy, bam-bam film 鈥� just think of last year鈥檚 box-office hit, 鈥�Transformers: Revenge of the Fallen.鈥�
But this year, while there are screams a-plenty, they are howls of fan-passion from the wide range of girls and women who are making 鈥淭wilight: Eclipse鈥� the powerhouse film of the summer.
鈥淭his film has already broken industry records,鈥� says hollywood.com box office analyst Paul Dergarabedian, pointing to the largest number of theaters for a film鈥檚 opening weekend (4,468) and the highest gross for a midnight showing (Wednesday night 鈥� $30 million). While there has been much hand-wringing in Hollywood over the slump in moviegoing this summer 鈥� box-office revenues are down by 17 percent from last year 鈥� Mr. Dergarabedian says, 鈥渢his is the movie that will put this Fourth of July weekend on the map.鈥�
Part of the fair-sex power comes from sheer persistence. Many fans, young and old, are going multiple times.
Seeing 'Twilight: Eclipse' more than once
鈥淚 will definitely go again,鈥� says 30 year-old Valerie Alhart, who attended the midnight premier at a theater near Rochester, New York, with her mother-in-law and her mother. 鈥淢y older sister is a huge fan, too.鈥�
This is not to downplay the significant number of men filling theater seats for the vampire saga, but as Ms. Alhart notes, 鈥淚 made my husband come with me on Wednesday night, but I don鈥檛 think he will go again. I鈥檒l probably go with my sister or friends.鈥�
Fare for guys is much spottier this year, says Sean Phillips, Yahoo! Movies executive producer, who notes that the other expected 鈥渢ent pole鈥� holiday film is the M. Night Shyamalan鈥檚 big-screen version of the popular television series, 鈥�The Last Airbender.鈥� Early reviews of the film include such warning words as 鈥渟oulless,鈥� joyless,鈥� and 鈥渕uddled mess.鈥�
鈥淪hyamalan has been coasting on the success of his first big hit 鈥�Sixth Sense鈥� for a long time,鈥� points out Mr. Phillips. And while he has made films that the kindest critics have called 鈥渋nteresting,鈥� none have come close to fulfilling his early promise, Phillips says.
Smaller films expected to shine
This would seem to leave a large gap for other smaller films to shine over this long weekend, he suggests, options such as the vehicle 鈥�Love Ranch,鈥� about a Nevada bordello. Other niche films, such as 鈥淐yrus鈥� and in 鈥�I Am Love,鈥� are continuing to draw adult moviegoers.
While analysts such as Dergarabedian suggest this weekend鈥檚 lean offerings are 鈥渁n anomaly,鈥� other longtime movie watchers, such as Seton Hall University film professor Christopher Sharrett, say it is yet another sign of the increasing creative bankruptcy of Hollywood filmmaking.
鈥淭hey are focusing more and more on the big-screen spectacle with 3D and computer effects,鈥� he says, a trend that is being accelerated as theater owners attempt to give patrons a reason to leave their ever-more sophisticated home theaters.
But, he points out, in the end it may be to no avail, because what people want, no matter how big the budget, is a story worth watching.
鈥淲hat we鈥檙e seeing is the increasing triumph of spectacle over narrative,鈥� he says adding 鈥渁nd in the end, moviegoers will simply turn to other forms of entertainment.鈥�
Related:
'Twilight: Eclipse' taps magical powers of youth tradition
Lackluster Memorial Day box office: Economy or bad films to blame?
