Why Herman Cain's poll numbers might rise even higher
Wow! Herman Cain is rising fast in the polls, about as fast as any GOP presidential hopeful has this year. And that is saying something, considering that in 2011 Republican voter support has been gyrating up and down like the wild ride of the Dow Jones Average.
One moment, Cain鈥檚 hanging out with Newt Gingrich in the low single digits. Then, whammo! It鈥檚 goodbye, Michele Bachmann. See you later, Ron Paul. Pardon my dust, Rick Perry. Hi, Mitt Romney. Nice to see you. The view sure is great from up here in the top tier.
It鈥檚 true. Riding a wave of good feeling among GOP voters generated by strong debate performances, Mr. Cain is now pretty much tied with ex-Gov. Romney at the top of the Republican rankings, according to recent polls.
On Monday, for instance, The poll鈥檚 margin of error is plus-or-minus four points, so that means the duo鈥檚 support is essentially equal.
What鈥檚 more, only a month ago the same Gallup poll put Cain at only 5 percent. In this survey his support has tripled within weeks.
Does this mean he鈥檚 got a real shot at winning? Well, that鈥檚 something we won鈥檛 know for months yet. In politics, support that comes quickly tends to be soft, and can evaporate just as quickly. Time will tell whether Cain is the flavor of the month or a longer-lasting classic.
But we will say this: don鈥檛 be surprised if Cain鈥檚 polls tick up yet more. If you dig into the numbers there are indications he still has room to grow. That鈥檚 because he still has low name recognition, compared to the other front-running GOP candidates.
Another Gallup poll, released October 4, indicates that In contrast, the same poll shows that Romney, Perry, Ron Paul, and Michele Bachmann all have around 80 percent name recognition.
In the days since then Cain鈥檚 name recognition has probably risen 鈥� but it鈥檚 unlikely that it has risen to the 80 percent range. That means there鈥檚 a big chunk of the GOP electorate that just hasn鈥檛 found out about Cain yet. If they do hear about him, and they approve of him at the same rate as the 55 percent that knows him, he鈥檒l win a big new chunk of support.
Cain鈥檚 an ex-businessman, so we鈥檒l put this in business terms: Romney鈥檚 saturated the potential voter market, but Cain hasn鈥檛. If they are both pizza chains, Cain is selling the same number of pies as Romney, but he still has territory in which to expand.
It's unclear how New Jersey Gov. Chris Christie's endorsement of Romney, announced Tuesday, will affect the Hermanator's trajectory.
As to Cain鈥檚 staying power, it鈥檚 interesting that he鈥檚 emerging as the tea party candidate of choice. You can see that Cain鈥檚 rise has almost exactly mirrored the decline in support of Rick Perry, another tea party favorite.
According to a recent Pew survey, In contrast, only 6 percent of Republicans who do not identify with the Tea Party say they鈥檒l back the Hermanator.
Romney, of course, is the opposite 鈥� he gets the support of 25 percent of non-tea party Republicans, and 17 percent of Tea Partiers.
What does this mean? It means that it鈥檚 possible the race will end up as Cain versus Romney, as the tea party insurgents face off against establishment Republicans to see which will control the 2012 future of the GOP.
