Mitt Romney changes his strategy. Why the shift now?
Is Mitt Romney really changing his electoral strategy? That question arises because that鈥檚 what a top Romney aide says the GOP nominee has done.
Senior adviser Ed Gillespie in a conference call with reporters said Mr. Romney is shifting to provide voters with more specifics about his policy plans. Voters 鈥渁re eager to hear more details about policies to turn our economy around,鈥� said Mr. Gillespie, adding that Romney won鈥檛 outline new plans so much as 鈥渞einforce鈥� proposals he鈥檚 already issued.
The 鈥渢iming is right鈥� for this move, added Gillespie, as millions of voters are now tuning in to Campaign 2012 after the Republican and Democratic national conventions.
As to what this might mean in practice, an ad posted Monday on YouTube by the Romney team provides a hint. Titled 鈥淭he Romney Plan," lists the main categories of Romney鈥檚 longtime economic plan: new trade agreements and a crackdown on Chinese trade cheating; deficit reduction; and tax and regulation reductions that help small business.
Gillespie also listed some of Romney鈥檚 preexisting energy positions as the sort of thing that might get a bigger push in days ahead. Romney would approve the Keystone XL oil pipeline, allow more exploration for oil and drilling on federal land, and so forth. These are 鈥渟pecifics that people go, 鈥極h, I see, that鈥檚 how you could get to be energy independent by 2020,' 鈥� said Gillespie.
Candidates have lots of different strategies for lots of different things, so it鈥檚 hard to judge whether Romney鈥檚 Boston team has really changed its overarching view of the election. We鈥檇 think they probably haven鈥檛, given that they鈥檙e not talking about any sort of real departure from things they鈥檝e said before.
But what this does appear to be is a shift in communications strategy to try to refocus the election on the economy and where it's headed.
Why? Well, it鈥檚 possible Romney is just trying to turn the mainstream media鈥檚 narrative of the race. A big story in Politico about infighting among his top aides is something he鈥檇 surely love to bury. Perhaps worse, some recent polls have shown that President Obama has drawn even with Romney on the measure of which candidate voters would trust to handle economic issues.
But we鈥檇 bet that Team Romney has thought about this move a bit more broadly than that. We think it鈥檚 possible it is really driven by the calendar, and the looming presidential debates.
The debates might be Romney鈥檚 last chance to shake up the race. By repeating his own policy proposals, he may be trying to set up a comparison with Mr. Obama on specifics. He wants to present himself as the leader with a plan for the future, while the incumbent is just a tired force who鈥檚 clinging to the things he tried in the first four years.
At the Democratic National Convention, Obama in essence said he needed more time to finish the job he鈥檚 already started. Ex-President Bill Clinton made that argument most forcefully, saying nobody could have cleaned up the mess Obama inherited in just one term.
But can鈥檛 you see where Romney might be going here? He鈥檚 trying to set up the debates so he can turn to Obama and say, in essence, 鈥淭his is my plan. What do you propose that hasn鈥檛 already been tried?鈥�
Gillespie hinted at this approach during his conference call, saying voters are also curious about Obama and what he might do in a second term if reelected.
鈥淭hey haven鈥檛 heard many details from him or many policy proposals at all from him,鈥� said Gillespie.
This may sound like a long shot on the part of the Romney campaign, but remember, the election is now only weeks away. As Davidson College election expert Josh Putnam notes Monday on his , the problem Romney faces is that it can be difficult to oust an incumbent president in an electoral environment that is challenging but offers that incumbent some hopeful trends to highlight.
That鈥檚 why the campaign horse race has been so stable for months, with Romney always just a tick behind.
鈥淭he Romney campaign is in the same position plenty of underdog candidates/campaigns have been [in]: behind and looking for the right combination of things to right the ship. There isn鈥檛 an easy out and 聽... time is running short,鈥� writes Mr. Putnam.
