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Donald who? Lower-profile Trump still has grip on GOP.

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Octavio Jones/Reuters/File
Former President Donald Trump speaks at the Conservative Political Action Conference in Orlando, Florida, Feb. 28, 2021.

Has Donald Trump鈥檚 time come and gone? After failing to win reelection in 2020 and getting booted from Twitter after the Jan. 6 Capitol insurrection, he seems a shadow of his former self. Even his 鈥淭rump鈥-emblazoned Boeing 757 and reportedly in disrepair at an airport in upstate New York.

In lieu of tweets, former President Trump or his team now issues near-nightly emails with political endorsements, attacks, and pronouncements, peppered with his signature exclamation points and capitalizations. They are Twitter-ready, and often, in fact, and retweeted by reporters and advisers.聽

Yet somehow, old-fashioned emails lack the punch of those 280-character missives that used to land on millions of phones multiple times a day. On TV, the medium that made him a star with 鈥淭he Apprentice,鈥 his presence has returned to the , right before he launched his 2016 presidential campaign, according to the Stanford Cable TV News Analyzer.聽

Why We Wrote This

The former president鈥檚 popularity with the base makes him the odds-on favorite to be the GOP nominee, should he choose to run again. For now, the focus is on 2022 and playing kingmaker.

To state the obvious, Mr. Trump is no longer president, and therefore has to be more strategic in making news. Merely appearing on Fox or Newsmax doesn鈥檛 guarantee buzz.聽

But make no mistake. Mr. Trump remains de facto leader of the Republican Party, and 鈥 unprecedented in modern times for a one-term president 鈥 may run for the White House again. He has raised tens of millions of dollars for his leadership political action committee and is helping other Republicans fill their coffers.聽

At last weekend鈥檚 Republican National Committee donor summit in Palm Beach, Florida, Mr. Trump did make headlines 鈥 by stirring controversy, to the chagrin of some attendees. In a speech to donors at his Mar-a-Lago estate, he , attacking Senate Minority Leader Mitch McConnell and expressing 鈥渄isappointment鈥 in former Vice President Mike Pence for proceeding with the counting of electoral votes in Congress on Jan. 6.聽

Mr. Trump may seem to be shooting himself in the foot by fanning discord within his own party. To be sure, some mainstream Republican leaders (and ex-leaders) aren鈥檛 happy with him. See former House Speaker John Boehner鈥檚 new book, 鈥淥n the House,鈥 which blames Mr. Trump, among others, for GOP dysfunction.聽

But there鈥檚 a larger dynamic at play: Mr. Trump still owns the Republican grassroots, and the grassroots own the party. Three months after the siege of the Capitol, in which five people died including a police officer, half of Republicans believe it was largely a nonviolent protest or fomented by left-wing activists, finds. And 6 in 10 Republicans endorse Mr. Trump鈥檚 false claim that the 2020 election was stolen.

鈥淯sually the far-right will say, the nominee doesn鈥檛 represent me,鈥 says聽a Florida Republican strategist with ties to Mr. Trump鈥檚 orbit, speaking on background. 鈥淣ow it鈥檚 the RINOs who say, Trump doesn鈥檛 represent me,鈥 he says, referring to 鈥淩epublicans in Name Only鈥 鈥 Mr. Trump鈥檚 proxy term for the GOP establishment.聽

If Mr. Trump does run for president again, he will be the odds-on favorite for the GOP nomination, given his fundraising skill and showmanship. But it鈥檚 far from certain that he鈥檒l run again. He may find that, at this stage in his life, he鈥檇 rather play kingmaker than take on the heavy lift of another campaign 鈥 not to mention another term in the White House. There鈥檚 also the not-insignificant fact of his in New York over his tax returns.聽

Thus, all the attention to Mr. Trump鈥檚 political endorsements 鈥 and to the comings and goings at Mar-a-Lago. When he turned down a request for a sit-down with Nikki Haley, his former United Nations ambassador, it was widely seen as punishment for her blasting him over the Capitol insurrection. This week, in an apparent effort to make amends, Ms. Haley she wouldn鈥檛 run for president in 2024 if Mr. Trump gets in.

For now, though, the name of the game is 2022. Historically, the party out of power in the White House usually gains seats in Congress, and given the tight margins, the GOP has an excellent shot at retaking one if not both houses. Redistricting alone could hand the Republicans the net gain of five seats they need to retake the House.聽

In the 50-50 Senate, the GOP faces a tougher playing field, but there are some wild cards. One possibility is that New Hampshire鈥檚 popular Republican governor, Chris Sununu, runs against incumbent Democratic Sen. Maggie Hassan. If he does, that鈥檚 a likely toss-up and potential GOP pickup. In that case, it would be key for Mr. Trump to lie low. New Hampshire is a blue state in presidential politics.

But nationally, a strong GOP midterm performance, with Mr. Trump playing a smart strategic game in fundraising and endorsements, could be all he needs to get revved up for another shot at the Oval Office.聽

鈥淚f Republicans have a great year in 2022, he can insert himself as the head of things,鈥 says Dante Scala, a political scientist at the University of New Hampshire.聽

And maybe Mr. Trump can figure out a way to take out of mothballs.

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