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Obama in Asia? Healthcare reform? Nope. It's Sarah Palin week.

Love her or loathe her, nearly everyone was mesmerized by Sarah Palin this week, as her book, 'Going Rogue' was released. Why can't Americans get enough of Sarah Palin?

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Sam Riche/The Indianapolis Star/AP
People carrying their copies of the former GOP vice presidential candidate Sarah Palin's book, 'Going Rogue,' wait in line Thursday morning, at the Borders Bookstore in Noblesville, Ind., for a chance to see Palin during her book signing.
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Rebecca Cook/Reuters
Sarah Palin signs copies of her new book 'Going Rogue' at her book signing in Grand Rapids, Michigan, Wednesday.

No doubt about it, this has been Sarah Palin鈥檚 week. Not Barack Obama鈥檚, with his splashy tour of Asia. Or Harry Reid鈥檚, following the at-long-last release of the Senate healthcare plan. Palin even trumped Oprah Winfrey. Though leave it to Oprah to get in on the action.

No, the hoopla surrounding this week鈥檚 release of Ms. Palin鈥檚 memoir, 鈥淕oing Rogue,鈥 has crystallized her as one of the great American celebrities of modern times.

Plucked from obscurity by John McCain, another politician famous for going rogue, the former governor of Alaska and vice presidential nominee has given our People-magazine-saturated culture exactly what it craves: beauty, drama, and enough everyday-ness to give average Joes and Janes something to relate to: a late-in-life baby with special needs, a rogue near-son-in-law, family photo albums that scream small-town America.

And, to keep the political press on its toes, she has left open the door to a possible run for the presidency in 2012. Not that most Americans think she鈥檒l ever make the White House. A recent CNN/Opinion Research poll found that 71 percent of voters see her as 鈥渘ot qualified to be president.鈥 But she does do well in early polls gauging who Republicans want as their nominee.

On the immediate horizon, she has demonstrated her power as a kingmaker 鈥 turning an obscure special House election in upper-upstate New York into a national GOP food fight, by endorsing the rogue third-party Conservative candidate.

Either way, people have an opinion of Palin. Even those who don鈥檛 love her, love holding her in disdain. Ardent Democrats subscribe to her SarahPAC emails just to get their partisan juices flowing, as she applauds 鈥淧atriots who fight for freedom鈥 and talks about putting 鈥America on the right path.鈥 And when it comes to depictions of Palin that strike feminists as demeaning, women of all political stripes rally round her. It wasn鈥檛 difficult to see why Palin called the Newsweek cover shot of her in running togs 鈥渃heesy.鈥

Conservatives, too, have mixed feelings about Palin. Many love her populist appeal and articulation of conservative values, but some have dared to wonder aloud what all the fuss is about.

Peter Wehner, a former policy aide in the George W. Bush White House, writes on Commentary magazine鈥檚 blog: 鈥淔or someone who is closely involved in politics, I guess I am a rarity: I don鈥檛 find Sarah Palin to be particularly interesting.鈥

Wehner doesn鈥檛 think Palin is the future of the GOP, and nominates folks like Rep. Paul Ryan (R) of Wisconsin, Gov. Mitch Daniels (R) of Indiana, and former Gov. Jeb Bush (R) of Florida for that job -- men who are 鈥渃onservative and principled, who radiate intellectual depth and calmness of purpose.鈥

鈥淧alinism, as I understand it, is less a coherent philosophy or set of ideas and more an attitude and spirit,鈥 . 鈥淚n that sense, she is a cultural figure much more than political one.鈥

But she is a cultural figure who sells books and magazines and air time -- and knows how to speak to 鈥渢ea-partiers,鈥 an important center of conservative energy.

It鈥檚 even conceivable, writes PoliticsDaily.com columnist Walter Shapiro, that she could win the Republican nomination in 2012. Because of the Republicans鈥 鈥渨inner take all鈥 primary system, she doesn鈥檛 need a majority of voters to come out on top.

鈥淚f Palin can maintain, say, 35-percent support in a multi-candidate presidential field, then she is the odds-on favorite for the GOP nomination,鈥 .

Watch to see if major states start changing their nomination rules, as a manifestation of a 鈥渢op-down Stop Palin movement,鈥 he says.

And if that happens, watch to see if Palin鈥檚 supporters fight back.

See also:

Is Sarah Palin Newsweek cover sexist? Palin says yes.

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