海角大神

In just two weeks, the 2008 presidential race has become the Sarah Palin election.

How can Democratic nominee Barack Obama, no longer the shiny new object in American politics, recapture his mojo, some worried liberals are asking. For Republican nominee John McCain, the feisty, charismatic Alaska governor has fulfilled his fondest wish: to inject a little star power into his own campaign and give his ticket a fighting chance in an otherwise dreadful year for the GOP.

Even Karl Rove, President Bush鈥檚 former political guru and now an informal adviser to the McCain campaign, has some advice for the Democrat: 鈥淚f Mr. Obama wants to win,鈥� he writes in The Wall Street Journal, 鈥渉e needs to remember he鈥檚 running against John McCain for president, not Mrs. Palin for vice president.鈥�

Obama already knows that, it appears. After Palin鈥檚 selection on Aug. 29, the Illinois senator suggested the best approach was just to leave her alone. But the Obama campaign has been going after her, producing an ad, for example, that challenges her image as a reformer by pointing out that she initially supported the congressional earmark for Alaska鈥檚 so-called 鈥渂ridge to nowhere鈥� before she opposed it.

And leading Democrats 鈥� including Obama鈥檚 running mate, Delaware Sen. Joseph Biden 鈥� have made comments now spun in the media as sexist. Senator Biden has called her 鈥済ood-looking,鈥� albeit in an effort at self-deprecation over his own looks. This week, in a local TV appearance in Milwaukee, Biden said the election of the McCain-Palin ticket would be a 鈥渂ackward step for women,鈥� because 鈥淚 assume she thinks and agrees with the same policies that George Bush and John McCain think.鈥�

On Wednesday, South Carolina Democratic chair Carol Fowler said to Politico.com that Palin鈥檚 鈥減rimary qualification seems to be that she hasn鈥檛 had an abortion,鈥� a reference to Palin鈥檚 decision to have her baby who was diagnosed with Down syndrome. Ms. Fowler later apologized, saying she was clumsily making a point about single-issue voters.

Then there鈥檚 Obama鈥檚 鈥渓ipstick on a pig鈥� comment. McCain backers say Obama was taking a dig at Palin, who had quipped in her convention speech that a hockey mom is a pit bull with lipstick. Obama insists that was not his intention 鈥� he was talking about Senator McCain鈥檚 policies 鈥� but the McCain campaign ran with it and fed it into the larger narrative of alleged Obama and Democratic sexism toward Palin.

The string of comments represents only a tiny fraction of what Obama and the Democrats have said and done this week, but they show the perils that Obama has faced in running against a ticket containing a woman.

Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania, says that, overall with Palin, 鈥淭he Republican press management strategy has been brilliant.鈥�

鈥淔irst, they withhold her, and so everything she does is newsworthy,鈥� Ms. Jamieson says. 鈥淪econd, they鈥檙e now building up such low expectations of her performance for [ABC anchor Charlie] Gibson and the debate, if she walks on stage and engages in standard forms of political [discourse], she will be proclaimed as perfectly competent.鈥�

But Jamieson also warns that the media are misreading the state of the race. It is essentially back to where it was before the conventions 鈥� within the margin of error 鈥� and the idea that Obama has no media strategy of his own is false.

His appearances this week first on Fox, with conservative host Bill O鈥橰eilly, then on CBS鈥檚 鈥�Late Show With David Letterman,鈥� allowed Obama to show two sides of himself to audiences that may not be reached by other media. Up to one-quarter of Mr. O鈥橰eilly鈥檚 viewers are independents, or 鈥渟oft leaners鈥� toward a candidate, and so going toe-to-toe against the combative O鈥橰eilly could help Obama, she says. On Letterman, Obama got to present a relaxed, self-deprecating persona and reach voters who aren鈥檛 necessarily following all the twists and turns of the campaign.

Not all Democrats are panicking about Obama鈥檚 post-convention performance.

鈥淲ith his Palin pick, McCain has temporarily obscured people鈥檚 vision of what the race is really about 鈥� a referendum on Bush and McCain,鈥� says Mark Mellman, a Democratic pollster not associated with Obama. 鈥淚t鈥檚 up to Obama to get folks fixated back on the fundamental question that鈥檚 at stake in the election. I think he鈥檚 doing that on the stump, and they鈥檙e doing that in the advertising.鈥�

Mr. Mellman says he鈥檚 not 鈥渦nconcerned鈥� about the McCain campaign鈥檚 tactic of jumping on every opening to use Palin as a vehicle against Obama, and he assumes the Obama team will respond in kind. 鈥淚t鈥檚 part of the everyday back-and-forth of campaigning,鈥� he says.
Still, to voters who just surf the headlines, this week has probably appeared to be all about lipstick and alleged sexism on the part of Obama. And generally, regardless of how voters took the lipstick comment, the larger theme of 鈥淒emocrats tied up in knots over Palin鈥� isn鈥檛 likely to go away anytime soon.

鈥淥bama had it right when she was first announced: Just leave her alone,鈥� says Steven Schier, a political scientist at Carleton College in Northfield, Minn., who does not believe the 鈥渓ipstick on a pig鈥� comment was targeted at Palin.

鈥淭he more they beat her up, the more they lionize her,鈥� he says. 鈥淭he tactics are all wrong. In fact, they鈥檙e making Palin steadily more popular.鈥�