Santa tracker launches again with smart phone app, volunteers ready
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The volunteer聽Santa聽trackers聽at the North American Aerospace Defense Command are bracing for tens of thousands of calls and emails when their operations center goes live on Christmas Eve.
The military base has been telling anxious children about聽Santa's聽whereabouts every year since 1955. That was the year a Colorado Springs newspaper ad invited kids to call聽Santa聽on a hotline, but the number had a mistake, and dozens of kids wound up talking to the Continental Aerospace Defense Command, NORAD's predecessor.
The officers on duty played along and began sharing reports on聽Santa's聽progress. It's now a deep-rooted tradition at NORAD, a joint U.S.-Canada command that monitors the North American skies and seas.
Last year,听NORAD聽Tracks Santa volunteers answered 80,000 phone calls on聽, said Joyce Creech, project leader.
"It's just so precious to hear the little sigh or breathing on the other end, and you realize how nervous they are," Creech said.
"But we've had really heart-wrenching stories as well," she said. "'Can you ask Santa to heal my brother of cancer?' Or, 'Can I get a new pair of shoes? I don't have any.'"
NORAD's聽Santa updates are just about everywhere 鈥 on聽,听,听, its聽聽and on television. And this year, there's a new Santa-tracking app for smart phones. The app was downloaded more than 234,000 times from聽听补苍诲听聽App Store by mid-December, Creech said.
The聽NORAD聽Tracks Santa website has had more than 2.2 million unique visitors this year.
But the rows of telephones in the operations center are still the heart of the operation. More than 1,200 volunteers answer calls in shifts, checking big-screen computer monitors indicating Santa's location and passing that along to children, many who seem dumbstruck.
Creech said the rising numbers are probably a reflection of how much people look forward to the season, and how much of a tradition calling聽NORAD聽has become for many families.
"You can tell that it really brings people joy, and especially kids," she said.