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Election 101: Is Herman Cain's media savvy enough to make him presidential? 10 things to know about him

Herman Cain, who announced his candidacy for president at an Atlanta rally May 21, aims to bring a new slogan to the White House: 鈥淵es, We Cain!鈥 Seriously, folks. The pizza magnate, aka the 鈥楬ermanator,鈥 is staging a full-on charm offensive, hoping his Southern-fried charisma, business savvy, top performance in the first GOP debate, and media prowess are enough to offset his fundamental flaw: zero political experience.

1. Who is he?

Grant Blankenship/AP Photo/The Macon Telegraph
Atlanta business man and presidential candidate Herman Cain speaks to the Georgia Republican Party at the party convention in Macon, Ga. on May 14, 2011.

From humble roots, a good dose of ambition, smarts, and charm have helped Cain flourish.

Born in Memphis, Tenn., and raised in Georgia in the segregated South, before civil rights legislation was passed, Cain is the son of Luther and Lenora Cain, a chauffeur and a domestic worker. He was the first in his family to go to college and get a degree, which landed him in the US Navy as a systems analyst.

After earning his master鈥檚, Cain joined Coca Cola as a business analyst, then worked his way up at Pillsbury, where he resuscitated failing divisions, including, most famously, as CEO of Godfather鈥檚 Pizza.

Cain pushed forward, becoming chairman of the Federal Reserve Bank of Kansas City, running in (and losing) a US Senate primary in Georgia, starting a syndicated column, penning bestselling books, and hosting 鈥淭he Herman Cain Show.鈥 At 65, he鈥檚 also a Baptist preacher, gospel singer, and Fox Business commentator 鈥 it鈥檚 no wonder they call him the Hermanator.

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