WHAT: 鈥淢cGovern Defense鈥
WHEN: 1972
WHO: Sen. George McGovern (D) of South Dakota vs. President Richard M. Nixon (R)
BACKGROUND: Former Treasury Secretary John Connally created an organization called 鈥淒emocrats for Nixon鈥 to campaign against McGovern. This ad, coming with the Vietnam War still raging, focused on McGovern鈥檚 proposed cutbacks to military spending. It was one of several hard-hitting spots that sought to use McGovern鈥檚 statements against him, and helped lead to Nixon a landslide defeat of him.