Mitt Romney: Can his wife save his campaign?
Ann Romney has begun to speak out more forcefully to women voters 鈥� a sure sign that the Romney campaign is trying to shore up its yawning deficit with President Obama in the women鈥檚 vote.
At a pancake breakfast Sunday in Moline, Ill., the wife of the Republican frontrunner said she was 鈥渞eally upset,鈥� and then made a pitch to the women in the crowd.
鈥淚 love it that women are upset, too, that women are talking about the economy, I love that,鈥� Mrs. Romney said, according to ABC News. 鈥淲omen are talking about jobs, women are talking about deficit spending. Thank you, women. We need you. We all need you in November, too. We have to remember why we鈥檙e upset and what we鈥檝e got to do to fix things.鈥�
Mitt Romney, appearing at the same event, continued on the women鈥檚 theme: 鈥淵ou鈥檝e got a lot of moms that are driving their kids to school and practice after school and other appointments and wonder how they can afford putting gasoline in the car, at the same time putting food on the table night after night,鈥� he said.
The latest polls provide signs of a full-blown crisis for Romney in the women鈥檚 vote, if he鈥檚 the Republican nominee. The Pew Research Center shows Obama with a 20-point advantage over Romney among women (and a 3-point advantage among men). Fox News has Obama leading Romney among women by 12 points, with Romney leading Obama among men by 5 points.
A gender gap isn鈥檛 necessarily fatal to Romney. Since 1980, every presidential election has featured a gender gap 鈥� the difference in the percentage of men and women who support a particular candidate 鈥� and Republicans have still managed to win some. In 2008, Obama enjoyed a 7-point gender gap: He beat John McCain among women 56-43 and among men 49-48. But in 2004, President Bush won reelection despite a gender gap. So to beat Obama, Romney doesn鈥檛 need to win among women 鈥� he聽 just needs to minimize his deficit and do well among men.
Enter Ann Romney. Indeed, she has enjoyed the benefits of marriage to a wealthy businessman, including 鈥渁 couple of Cadillacs,鈥� as her husband famously mentioned last month. And unlike most modern-day women, she didn鈥檛 have to work outside the home to make ends meet as she raised her five sons.
But Mrs. Romney has had her share of challenges 鈥� including diagnoses of multiple sclerosis and breast cancer 鈥� that make her relatable to many women. And as much as anything husband Mitt can say in a direct appeal to women, it may be that his loyalty to her through 42 years of marriage is as good an advertisement to women as any.
Still, the Republican nomination battle has taken a serious detour away from the most important issue 鈥� the economy 鈥� with all the talk about birth control. On the evening of Super Tuesday, March 6, Ann Romney seemed to get that: 鈥淲omen care about the economy, they care about their children, and they care about the debt,鈥� she said in remarks introducing her husband. 鈥淎nd they鈥檙e angry, they鈥檙e furious about the entitlement debt that we鈥檙e leaving our children.鈥�
Political scientists say that a presidential candidate鈥檚 wife has little impact on her husband鈥檚 electoral prospects, citing a lack of evidence. But given the importance of the first lady鈥檚 role in modern American life 鈥� highlighting issues, appearing often at the president鈥檚 side, and presumably sharing her opinions in private 鈥� it鈥檚 easy to conclude that voters see a prospective 鈥渇irst couple鈥� as a package. And so Ann Romney could end up being a crucial piece of Mitt Romney鈥檚 electoral puzzle.
