海角大神

As the California drought grinds through聽its third year, it鈥檚 no more Mr. Nice Guy as far as the government goes.

After聽last month鈥檚 news that the New Year鈥檚 call by Gov. Jerry Brown (D) for a voluntary 20 percent cutback actually yielded a 1 percent increase in water use statewide by June, California took the unprecedented action of imposing聽a mandatory requirement that all 440 of the state鈥檚聽major water districts implement drought response plans as of聽Aug. 1.聽聽

Now, as municipalities scramble to meet the deadline, officials say they are optimistic about compliance.聽

鈥淚 believe in聽calling on the better angels in all of us,鈥� says Felicia Marcus, chair of the State Water Resources Control Board responsible for drafting the new rules.

鈥淚 firmly believe that most people want to do the right thing and they are looking for聽ways to help them do it,鈥� she says, adding that creating the appearance of a level playing field among all residents also helps.

鈥淧eople want a sense of fairness, that we are all in this together and that everyone is doing their part,鈥� she says.

Indeed, perhaps not surprisingly, one of the effort's growth areas is the explosive use of the phrase 鈥渄rought shaming鈥� on Twitter and a historic high in phone calls to the statewide hot lines, with residents reporting water-wasters in their neighborhood.

Some have gone further, taking matters into their own hands. On July 19, @Kevin_byDesign聽tweeted, 鈥淚 just turned off my neighbor鈥檚 sprinkler. I think they forget, & left it running.鈥�

Some districts are simply fine-tuning plans already in place, while others are sending first-time notices to residents that they can no longer聽wash their cars without the right hose nozzle (one with a shut-off valve) or water their lawns during the day.

The general requirements 鈥� which can include fines 鈥� focus on a reduction in outdoor residential聽water use, particularly in landscaping.聽

The shift in aesthetic values has faced some stiff pushback. Some homeowner associations (HOA) have strict guidelines for their members and can impose fines if members do not maintain healthy green lawns. Governor Brown stepped in this week to give some help to those who want to take a first step by letting their lawn go brown. He signed a law shielding them from HOA fines.

This move聽to a new aesthetic is crucial, advocates say. 鈥淲e need to move away from East Coast kinds of plants in this environment and encourage drought-tolerant sorts of plants that use much less water,鈥� says Motti Buskila, an聽arborist who lives in Sherman Oaks and is working to increase understanding of what it means to go drought-tolerant.

鈥淚t doesn鈥檛 have to be all stones and dry,鈥� he says, adding, 鈥淚t鈥檚 not just that it will save water, but planting what is native to this region will help restore habitat for things like butterflies and bees that are so necessary to our environment.鈥�

Some municipalities that already had wide-ranging plans are聽helping ease this transition, which can be expensive.

The Los Angeles聽Department of Water and Power, for instance, recently hiked the rebate for ripping out a lawn and replacing it with drought-tolerant California flora from $2 to $3 per square foot 鈥� one of the highest incentive rebates in the state.聽