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Has your daughter always wanted to be a Disney princess? Now she can be one. In action figure form, that is.

For $99.95 (plus $15.95 shipping and handling), Disney will turn your daughter into a seven-inch, three-dimensional custom figurine of her favorite heroine from a Disney animated film. Aside from Cinderella and Snow White, there are five other choices: Ariel from 鈥�The Little Mermaid,鈥� Aurora from 鈥淪leeping Beauty,鈥� Belle from 鈥淏eauty and the Beast,鈥� Rapunzel from 鈥�Tangled,鈥� or Tiana from 鈥�The Princess and the Frog.鈥� 聽

The custom dolls are sure to be yet another battle in the 鈥淧rincess Wars鈥� 鈥� the sharp divide among parents, debated heatedly around the mommy blogosphere, about whether or not emulating the Disney princesses is good for the little girls of the world.

Proponents see the princesses as good role models: even-tempered, kind, and occasionally resourceful and tough. Their detractors decry the craze as an overly successful Disney marketing campaign turning our daughters docile, uncreative, shallow, and obsessed with appearance.

鈥淚t escalates the Disney Princess takeover of girlhood,鈥� says Josh Golin, associate director for the Campaign for a Commercial-Free Childhood,聽a聽nonprofit advocacy group based in Boston. 鈥淚 have some real concerns about the body image. When you personalize by putting a girl鈥檚 face on it, that sends a real damaging message about what she should aspire to look like.鈥�

In its announcement about the custom dolls, posted on the company鈥檚 Disney Parks blog, Disney said the 10-minute process features several cameras taking images of a girl鈥檚 face and storing them in a computer for processing.

鈥淗air, skin and eye color of the figurine are customized to match the guest. A Princess silver link necklace with choice of colored gem charm is also included for participants,鈥� the announcement says.

The princesses all star in popular Disney films. Jasmine from 鈥�Aladdin鈥� and her scandalous bare midriff were left out, as were Pocahontas and Mulan.

The service will be available beginning Aug. 26, only at the Downtown Disney Marketplace at Walt Disney World Resorts in Orlando, Fla, as a part of what the company calls the 鈥淒-Tech me鈥� experience. It was launched in May of this year with 鈥淐arbon Freeze Me,鈥� where Star Wars fans could buy comparably-sized figurines of themselves frozen in carbonite, similar to what happens to Han Solo in 鈥�The Empire Strikes Back.鈥� 聽Offered as part of Disney Hollywood Studios鈥� Star Wars Weekends 2012, 鈥淐arbon Freeze Me鈥� was received as harmless, if expensive fun.

Figurines crafted from actual faces may seem novel, but it鈥檚 hardly cutting edge for the toy industry, says Christopher Byrne, toy reviewer and content director for TimeToPlayMag.com.

"It鈥檚 technology that has been used for action figures for several years now,鈥� he says. 鈥淭hey use it when they scan Bruce Willis or a movie star to license their likeness, or professional wrestlers.鈥澛犅�

But the Disney princesses are a touchy subject, and anticipation of the custom figurines is already proving a bit more polarizing than Han Solo.聽 Comments on the Disney Parks blog were overwhelmingly positive, with several commenters bemoaning the 3-to-12 age restriction.

鈥淎wesome idea, but why the age limit?鈥� wrote one commenter identified as 鈥楥ecily from CA.鈥� 鈥淚鈥檓 a 22-year-old woman 鈥� but I鈥檓 really a 5-yr-old princess at heart!!鈥�

鈥淲ill they ever do anything like this in California? All the cool stuff like this happens in Florida,鈥� another entry by 鈥楧avid from CA鈥� said.

Reaction around the web hasn鈥檛 been so kind.

Business Insider called the dolls 鈥渃reepy.鈥澛� On the feminist blog Jezebel, Katie J.M. Baker was even snarkier:聽鈥淪o they'll never forget what they're supposed to turn into when they grow up: a pretty pretty princess in a pretty pretty ballgown, ready for a Happily Ever After that begins and ends with marriage, male approval, and a disconcertingly tiny waist.鈥澛�

鈥淲hy push girls into emulating princesses by literally putting their faces onto theirs?鈥� she wrote.

According to Mr. Golin, no product franchise has been more successful at co-opting a firmly established childhood narrative than the Disney princess line. First launched in 1999, the line, featuring Disney鈥檚 most popular heroines grouped together, boasts over 40,000 products, TV shows, live productions, and billions of dollars in revenue.

鈥淭hey鈥檝e capitalized on the fact that the princess narrative is a very powerful one for young girls. I don鈥檛 know that there鈥檚 been another line that holds that kind of power for young children today. And it鈥檚 very successful, because every product is an ad within itself,鈥� he says.聽

Mr. Byrne has a less critical view of the phenomenon.聽

According to Byrne, who has spent his entire career covering toys and the play habits of children, the princess fantasy fades for most girls by the time they reach the first grade.

鈥淪now White or Tiana is not what I would hope would be your permanent role model,鈥� he says. 鈥淲hat you conceptualize at age 6 shouldn鈥檛 be what you conceptualize at even 9 or 10, so why not let them play? They will naturally grow out of it.鈥澛�

鈥淧arents who impose adult sensibilities on their kids about princesses are wasting their time,鈥� he says. Concepts like 鈥渟elf-reliance,鈥� and 鈥渟hallowness,鈥� have no meaning at age 4.

鈥淎nyone who鈥檚 got girly girls knows that at a certain age they only want to wear the tutu. We tend to panic too soon,鈥� he says.

Golin disagrees, saying there鈥檚 a difference between playing princess and being tied into a very specific narrative commercialized by an entertainment company.

鈥淚t sets up ideas that last into adolescence and beyond about appearance and gender roles. The stories that we learn in childhood are very powerful beyond the age that we are playing with the doll,鈥� he says.

But will little girls actually want little princess action figures of themselves, and will we see the personalized figurine market expand into other places?

Byrne points out that the parks are the perfect test market, because parkgoers are already primed to spend money. Plus, because Disney can keep a low inventory, Byrne guesses that the profit margin is probably high. The figurines aren't really toys to be played with, but more of a keepsake, like a very expensive version of getting your picture taken on a roller coaster.

From a purely cosmetic standpoint, Byrne adds, the dolls are just plain frightening.聽鈥淪ome girls are going to cringe in a few years when their parents break those out at the (wedding) rehearsal dinner,鈥� he says.聽