Punxsutawney Phil broke telecommunications ground for rodents in 2010 by allowing people to sign up for a text message notification of his prediction by texting "Groundhog" to 247365. Like any media savvy public figure, Phil is also planning to update his status and his prediction as well this year.

Jason Cohn/REUTERS
Weather-prognosticating groundhog Punxsutawney Phil makes his annual prediction on Gobbler's Knob in Punxsutawney, Pennsylvania, on the 123rd Groundhog Day, February 2, 2009. According to Groundhog Day officials, the large rodent "saw" his shadow, predicting six more weeks of winter.