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Netflix proves more viewers want to call the shots

As Netflix sets subscriber records, it continues to release high-caliber original content and its upcoming shows seem promising as well. More and more streaming options mean viewers are coming closer to cutting the cable cord altogether.

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Netflix/AP
'Unbreakable Kimmy Schmidt' stars Ellie Kemper (l.) and Jane Krakowski (r.).

Anyone who needed听even more evidence of Netflix鈥檚 TV dominance got it recently when the service announced it now has more than 62 million subscribers in more than 50 countries, causing stock in the company to skyrocket.听

The number of subscribers Netflix added during the first quarter of this year 鈥� 4.9 million 鈥� was a record as well.

What鈥檚 drawing viewers? In addition to a library of movies and TV shows, Netflix is producing high-caliber original content. Programs such as 鈥淗ouse of Cards鈥� and 鈥淥range Is the New Black鈥� have dominated the pop culture conversation since they debuted. Netflix also became the first production company to win a major Emmy for a series (鈥淗ouse of Cards,鈥� in 2013) distributed online-only.

The future only looks brighter. Netflix scored again with favorable reception to its 2015 shows, the quirky 鈥淯nbreakable Kimmy Schmidt鈥� (produced by Tina Fey), and 鈥淒aredevil,鈥� which debuted in April. For 鈥淒aredevil,鈥� Netflix partnered with Marvel to release four shows, each focusing on a member of the superhero team the Defenders. Adding to the proof that the superhero fad isn鈥檛 disappearing into the galaxy, 鈥淒aredevil鈥� has already been renewed for a second season.

The momentum gathering behind the Netflix locomotive is just another indicator that TV viewers are coming even closer to cutting cable cords completely. Other companies have been quick to follow its lead: CBS, Nickelodeon, and Dish offer services that stream their live programming online, and HBO recently debuted its HBO Now online service 鈥� no cable sign-up required. According to a recent Nielsen report, on-demand subscriptions are now reaching 42 percent of households in the United States.

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