海角大神

It seems that nothing can keep a small blue fish down.

鈥淔inding Dory,鈥� the Pixar animated sequel that opened in mid-June, experienced another number one weekend over the Fourth of July holiday, grossing more than $41 million over the weekend. That's ahead of such competition as the newest Tarzan film 鈥淭he Legend of Tarzan鈥� and the Steven Spielberg adaptation of a Roald Dahl novel, 鈥淭he BFG."

鈥淭arzan鈥� came in second after 鈥淒ory,鈥� grossing more than $38 million this past weekend, while the horror film 鈥淭he Purge: Election Year,鈥� which was a new release as well, came in third, taking in more than $30 million.聽

鈥淏FG鈥� came in fourth place, grossing more than $19 million, while 鈥淚ndependence Day: Resurgence,鈥� which had opened on June 24, came in fifth, taking in more than $16 million for the holiday weekend.聽

The box office gross of the movie about a Big Friendly Giant, which stars Ruby Barnhill and Mark Rylance, is largely being viewed as a disappointment. What may have accounted for the lackluster performance of the newest film by Mr. Spielberg, one aimed at the whole family?

suggests that the big performance by 鈥淒ory鈥� hurt other movies like 鈥淏FG鈥� that were aiming for the same viewers.聽

鈥淭he continued success of 鈥楧ory,鈥� however, bit into the similarly family-friendly 鈥楾he BFG,鈥� which debuted weakly,鈥� Mr. Coyle wrote.聽

In addition, Paul Dergarabedian, senior media analyst at comScore, that getting the word out about the movie may have been difficult.

鈥淭he BFG鈥� is 鈥渁 very tough film to market,鈥� Mr. Dergarabedian said. 鈥淭he title has its challenges. Roald Dahl is a known brand, although I don鈥檛 how how ubiquitous that brand is. Spielberg is the true star of the film.鈥� But he noted that Mr. Spielberg鈥檚 output lately has been movies more aimed at adults, titles such as last year鈥檚 鈥淏ridge of Spies鈥� and the 2012 movie 鈥淟incoln.鈥�