National Doughnut Day: A hole-y quest
If you haven't noticed, National Doughnut Day has kept www.dunkindonuts.com so busy its server sometimes screeches to halt and hungry Americans are left wondering, Is it true? I can get a free doughnut today, Friday, June 3, 2011?
Yes, it is true.
According to Yahoo!, women seem to be the most interested in National Doughnut Day (big surprise) with 69 percent of searches for 鈥渇ree donut鈥� coming from women and only 31 percent from men.
The Top Searched Doughnut Shops in 2011:
1. Dunkin鈥� Donuts (National)
2. Krispy Kreme Donuts (National)
3. Winchell鈥檚 Donuts (National)
4. Voodoo Doughnuts (Portland)
5. Top Pot Doughnuts (Seattle)
7. Stan鈥檚 Donuts (Los Angeles)
8. Shipley鈥檚 Do-nuts (Southern States)
9. Randy鈥檚 Donuts (Los Angeles)
10. Old Fashioned Donuts (Chicago)
11. Holey Donuts ( ), an online shop that specializes in low-fat/low calorie donuts.
Everyone loves a treat: In the past few years more places have started giving out free doughnuts and people across the country are catching on. Searches for 鈥渇ree donut鈥� on Yahoo! were up more than 3,500 percent in June 2010 compared to June 2009. While, June can claim the holiday, the fall months can claim the biggest doughnut buzz. The fall season seems to be the most popular time of year for the breakfast treats with November leading the year with the most general 鈥渄辞苍耻迟蝉鈥� searches, followed by October. Other doughnut-related search spikes on Yahoo! include 鈥渃alories in donuts,鈥� 鈥渄onut recipes鈥� and 鈥済luten free donuts鈥� and 鈥�how to make donuts.鈥�
Top Seasonal Searches for Doughnuts include:
- Hannukkah Donuts/Sufganiot
- Beignets (especially around Fat Tuesday)
- Polish Paczki (eaten on Fat Tuesday as well)
- Fat Tuesday Donuts
- Is Dunkin鈥� Donuts Open on Christmas?
What states search the most on Yahoo! for the term 鈥渄辞苍耻迟蝉鈥� this month?:
1. California
2. Texas
3. Oregon
4. Colorado
5. Missouri
6. Illinois
7. Ohio
8. Michigan
9. New York
10. Pennsylvania
Source: Yahoo! Search Data (on Twitter: @YahooSearchData)
