海角大神

At last, women can find a Zen moment of truth in advertising as Lululemon鈥檚 sheer yoga pants return to shelves, bearing aptly phrased tags that read, 鈥淭his is what celebrating failure looks like!"

When it comes to taking a good long look at failure, Lululemon Athletica and its founder Chip Wilson have given us an eye full, beginning with the unintentionally see-through pants and ending with Mr. Wilson鈥檚 choice to blame women鈥檚 thighs for some less than fabulous fabric choices made by the company.

First the $98 pants were recalled in March for being too sheer and then in July a reinforced version, dubbed 鈥淔ull-On Luon,鈥� replaced them only to be criticized by women for 鈥減illing with wear,鈥� according to Business Insider.

Wilson let fly the following comments during an interview on Bloomberg TV: "Quite frankly some women's bodies just don't actually work for it. They don't work for some women's bodies...it's really about the rubbing through the thighs, how much pressure is there over a period of time, how much they use it."

Now a new incarnation of the pants are on shelves for $92, re-branded as 鈥淪econd Chance鈥� pants. A聽tag on the bottom reads: "These pants were inspired by a need to find functional and beautiful design solutions for our sheer pants. This is what celebrating failure looks like!"

However, after failing to take ownership of poor quality control not once but twice and insulting women鈥檚 bodies, it would seem that in calling them 鈥淪econd Chance pants鈥� Lululemon missed out on some basic math and parenting rules.

The rules: 1. A second chance comes after one error, not several. 2. You don鈥檛 turn Namaste into nasty unless you want a serious time out. 3. Never blame mommy鈥檚 thighs for anything, ever.

I am one of the many parents who does yoga with her children and, even if I could afford a pair of $98 pants, they wouldn鈥檛 come from a company that behaves as Lululemon has.

A while back it would have seemed impossible for any CEO to top the sheer arrogance and prejudice exhibited by Abercrombie and Fitch for its stance against big clothing sizes and yet Wilson聽has managed to attain聽Nirvana non grata by the seat of his pants.聽

While Lululemon didn鈥檛 get the pants or the apology right, in the end they produced an excellent example for our kids on just how bad things can get when you refuse to own up to mistakes and choose to blame and insult others instead.

Maybe Wilson never really learned about the five principles of yoga: relaxation, exercise, breathing, diet, and meditation.

Perhaps Wilson needs to relax his grip on his ego, exercise better judgment, breathe the scent of humility, go on a strict diet of high quality standards, and meditate on what he says for a long while before he says it on television.