Super Bowl GoDaddy kiss commercial: How much did your kids squirm?
When a website hosting-service鈥檚 Super Bowl commercial asked 鈥�Who鈥檚 your GoDaddy?鈥� via a gusty kiss between gorgeous Bar Refaeli and actor Jesse Heiman, the nation united to wail, 鈥淣ot that guy!鈥� While the socially awkward spot didn鈥檛 actually cause the Superdome blackout, it lit a fire under my sons who fled the room, taking with them a potential urban dictionary term that may become the signal of either taunt or triumph.
The kiss, or as I like to call it the world鈥檚 most visceral nerd snog, heard 'round the world, between Refaeli and Heiman, was meant to show us what happens when sexy meets smart. Apparently, people run away screaming, 鈥淎IEEEEEEEEEE! My eyes!鈥�听
In fact, according to ABC news: 鈥淏arb Rechterman, the chief marketing officer for GoDaddy, said CBS, the television network that is broadcasting the Super Bowl this year, rejected the first version of the ad....They had to scale down the kissing a bit.鈥� I can only imagine the carbon half-life of that socially awkward bombshell. As it was, the commercial had 45 takes.
However, even 鈥渟caled down,鈥� less than an hour after the "kisspocalips" my sons, ages 13 and 17 groaned and chuckled over what they were already joking would surely become a new cultural reference.
In the kitchen I caught snippets of conversation and one saying to the other, 鈥淥K, people are seriously going to be saying, 'That鈥檚 a GoDaddy right there鈥�' in reference to some poor pair. I wonder how fast it will catch fire in every middle and high school this week as a comparison moniker for what people consider to be a mismatched couple?听听听
According to ABC News, Heiman has had cameos in over 100 popular films and TV shows including, but not limited to: 鈥淧arks and Recreation,鈥� 鈥淭he Mindy Project,鈥� 鈥淭he Social Network,鈥� 鈥淥ld School,鈥� 鈥�Austin Powers: Goldmember,鈥� 鈥淪pider-Man,鈥� 鈥�Catch Me If You Can鈥� and 鈥淏ones.鈥�
This can only do good things for Heiman鈥檚 life, and Bar Refaeli will definitely survive the "kisspocalips," but those who are not as attractive or cashing-in on their nerd-factor will be less fortunate.
As the mother of a son, 9, who while cute to look at, has Aspergers Syndrome and is set upon daily for being the socially awkward 鈥渘erd鈥� who likes a popular girl, but is missing the social cues that she鈥檚 not interested in math, science, Minecraft games, or him. The mockery has become a daily grind. So as I sent him off to school today I hope none of the kids decides to hit him with The GoDaddy slam.听
On the other hand, the Twittersphere, while roundly bashing GoDaddy in Tweets calling the spot everything from 鈥渦ncomfortable鈥� to 鈥渋cky鈥� as people spoke of 鈥渞ecovering from it鈥� Heiman was hailed as the real winner of the Super Bowl.
Therefore, I鈥檒l offer two versions for the Urban Dictionary entry for 鈥淭hat鈥檚 a GoDaddy鈥�: 1. A severely mismatched couple. 2. The underdog who gets the girl. I prefer the latter. Let the verbal games begin.
