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'The Ranch': Ashton Kutcher's new sitcom aims for a different audience

'Ranch' stars Ashton Kutcher and Danny Masterson as two brothers living in Colorado. Kutcher says heartland America gets short shrift on the small screen.

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Greg Gayne/Netflix/File
From left: 'The Ranch' stars Debra Winger, Ashton Kutcher, Danny Masterson, and Sam Elliott.

A new sitcom, 鈥淭he Ranch,鈥 stars Ashton Kutcher and Danny Masterson as brothers and Sam Elliott and Debra Winger as their parents. It debuts on Netflix on April 1.

On 鈥淩anch,鈥 Colt (Mr. Kutcher) comes back to the family ranch, which is in trouble. Rooster (Mr. Masterson), who has worked at the ranch for years with their father, Beau (Mr. Elliott), must deal with having his high school star brother back in the fold. Father Beau and mother Maggie (Ms. Winger) are still married but are experiencing problems with their marriage.聽

Kutcher and Masterson starred as two of the main characters on the long-running Fox sitcom 鈥淭hat 鈥70s Show.鈥澛

The program will be the newest original comedy from Netflix following such programs as 鈥淯nbreakable Kimmy Schmidt,鈥 鈥淢aster of None,鈥 and 鈥淔uller House.鈥澛

The show takes place in Colorado. Kutcher, who is an executive producer on the show as well, recently discussed how he feels the program is aimed at an audience that is often overlooked.聽

鈥淢ost of these sitcoms that we see, they鈥檙e set on one of the coasts 鈥 whether it鈥檚 鈥楽einfeld鈥 or 鈥楾wo and a Half Men鈥 [on which Kutcher also starred] 鈥 and tonally they鈥檙e very metropolitan,鈥 Kutcher said in . 鈥淭he first thing that we wanted to do was set it in small-town America. It鈥檚 the middle of the country, the heartland, and those are the people that probably enjoy these shows the most, yet nobody makes content for them. I don鈥檛 think the success of 鈥楧uck Dynasty鈥 was an accident. I think that show was successful because it spoke to a specific audience that can relate to that life.鈥澛

In 2010, found that a "growing number" of shows on network and cable "are mining small-town America and off-the-beaten-path cities for their inspiration."聽

Many of the programs Ms. Stanley mentions have now ended, including A&E鈥檚 鈥淭he Glades,鈥 ABC鈥檚 鈥淒etroit 1-8-7,鈥 FX鈥檚 鈥淭erriers,鈥 and TNT鈥檚 鈥淢emphis Beat." But some of the programs she mentioned, including Fox鈥檚 鈥淩aising Hope,鈥 CBS鈥檚 鈥淢ike & Molly,鈥 and TV Land鈥檚 鈥淗ot in Cleveland,鈥 ran for several seasons, a sign of success in the TV world.

But in terms of how those areas are depicted,聽 found the NBC sitcom 鈥淧arks and Recreation,鈥 which is set in Indiana and ran from 2009 to 2015, to be a rarity. Mr. Stevens found the program similar to the Fox animated comedy 鈥淜ing of the Hill,鈥 which is set in Texas.聽

鈥淏oth cities have citizens that aren't treated like either idiot savants or just idiots because they happen to be from small towns,鈥 Stevens wrote. " 'Parks and Rec' is extraordinarily rare for its respectful treatment of small town life 鈥 neither mocking nor glorifying it. 鈥楻osanne,鈥 generally, didn't treat the residents of Landford, Illinois, as anything but residents, and the same is true for 鈥楾hat '70s Show鈥 and Point Place, Wisconsin. After that, the pickings get pretty slim.鈥

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