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'The Voice': Who won and how the new winner can succeed in the music industry

The hit NBC singing competition 'The Voice' has crowned its newest winner. The show is the dominant show of its genre now that shows like 'The X Factor' and 'American Idol' have left or are soon departing the scene.

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Todd Williamson/Invision/AP
'The Voice' judges Adam Levine (l.) and Gwen Stefani (r.) attend the 2014 Emmy Awards.

A new winner was recently crowned on 鈥淭he Voice.鈥澛

Jordan Smith is the newest champion of the NBC singing competition. Mr. Smith was coached by Maroon 5 lead singer Adam Levine. (On 鈥淰oice,鈥 each contestant receives advice from one of the four judges.)

Smith joins such recent winners as Sawyer Fredericks, Craig Wayne Boyd, and Josh Kaufman.

鈥淰oice鈥 has become the dominant singing reality competition on broadcast TV as competitors like Fox鈥檚 鈥淭he X Factor鈥 have been canceled. The singing competition 鈥淎merican Idol,鈥 which was once a television juggernaut, has been experiencing declining ratings for years and will debut its final season early in 2016, while 鈥淰oice鈥 shows no signs of going silent.聽

Since its debut in 2011, the show has proven successful in the ratings, with the program doing very well in the coveted 18-49 ratings demographic during the 2014-2015 TV season.聽

One way Smith stood out from previous winners during this past season was the sales performance of his songs. His takes on the songs he performed came in at number one on the iTunes singles charts multiple times during the season.

The sales success Smith has had with his show performances echoes how some past contestants haven鈥檛 yet released albums but have only appeared on the compilation album of their 鈥淰oice鈥 performances that is released by Universal Motown Records.聽

Most early winners, with the exception of Jermaine Paul, released original albums after winning. But the past two winners, Mr. Boyd and Mr. Kaufman, have not.

These contestants who have not yet released original work may of course be waiting to do so for other reasons. But perhaps they hesitate because of the sales performance of past winners' original albums.聽

Past winner Cassadee Pope鈥檚 album 鈥淔rame By Frame鈥 performed well on the Billboard 200 chart when it was released, cracking the top 10. Danielle Bradbery鈥檚 self-titled work did fairly well also.

But albums by winners like Javier Colon and Tessanne Chin made much less of an impression. Winners like Boyd and Kaufman may choose to rely for a longer time on the compilation of their 鈥淰oice鈥 performances because these can do well on the charts, too 鈥 for example, Ms. Chin鈥檚 album of 鈥淰oice鈥 performances reached exactly the same spot on the Billboard chart as her original album did.聽

Mr. Fredericks' "Voice" compilation charted much higher on Billboard than his original self-titled work, though his original album was released in late November and still has time to do well.

Perhaps the familiarity of the singers' "Voice" performances is a good aspect of the artists' musical talent on which to rely, at least at first.

Spending more time on an album 鈥 and, one might assume, working more on polishing the material 鈥 could perhaps help as well. Ms. Pope, whose original album did the best by far of any winner, waited almost a year after her "Voice" win before debuting her new work.

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