Why did Google delay the Nexus Q?
Back in late June, Google unveiled a spherical gizmo called the Nexus Q 鈥� essentially a conduit for all sorts of streaming multimedia.聽
Hook the Nexus Q up to your television set or home entertainment system, and you can access content purchased from Google Play or share music and friends with friends via the Wi-Fi and Bluetooth antennas. The thing certainly looked pretty cool, like a robot head missing the rest of its body. Engadget 听颈迟听"尘测蝉迟别谤颈辞耻蝉." David Pogue of the Times, taking a somewhat more skeptical approach, 聽the $299 device "baffling."聽
Now we can all call it "delayed." In an email to folks who had already pre-ordered the Q, Google that "the聽industrial design and hardware [of the Q] were met with great enthusiasm.聽We also heard initial feedback from users that they want Nexus Q to do even more than it does today. In response, we have decided to postpone the consumer launch of Nexus Q while we work on making it even better."
So hey, what happened? Well, Google isn't saying. But the consensus in tech community is that Google slapped a ludicrously high price tag on a digital jukebox, and then walked the Nexus Q back when the criticism starting pouring in.
Google "strangled itself on its price tag," Adrian Kingsley-Hughes pronounces over at ZDNET. "My bet is that if we ever see the Nexus Q offered again, it's the price that Google will have made better," he .
It's worth noting that $299 was the base price for the Nexus Q. There was the option to pay another $399 for speciality speakers and $49 for the accompanying cords.聽
A second possible problem with the Nexus Q 鈥� it didn't really fit into any existing hardware category. The Nexus Q, Engadget's Tim Stevens in a review, "feels like a mysterious piece of alien technology that's beamed straight down to your bookshelf. It also feels like alien technology in that we have no idea what to do with the thing." We didn't try the Q ourselves, but we know what Stevens means.聽
To stream audio, we hook our iPhone or laptop up to the stereo system. To stream video, we fire up our iPad or hook up the Roku box. For now, we don't really need the Nexus Q. And therein might lie the problem.聽
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