At $99, Steve Jobs action figure is priced like an Apple product
A Chinese company called is poised to launch a new action figure of the late Apple founder Steve Jobs 鈥� complete with black turtleneck, blue jeans, "highly-articulated body" and two apples (get it?) 鈥� one whole apple and the other missing a bite. The figurine, which has been as "expressive and finely wrought" and "creepily realistic," is priced at $99, and set to ship in February.聽
Of course, as Tim Hornyak of CNET , this isn't the first Steve Jobs action figure. Back in November of 2010, when Jobs was still alive, Chinese retailer MIC Gadget announced it was building a small plastic Jobs figurine. But Apple lawyers promptly swooped in, and MIC to cease and desist.聽
"Mr Jobs has not consented to the use of his name and/or image in the Product," Apple reps wrote in a filing. "Unauthorized use of a person鈥檚 name and/or likeness constitutes a violation of California Civil Code Section 3344, which prohibits the use of any person鈥檚 name, photograph or likeness in a product without that person鈥檚 prior consent."
So will the same fate befall the new action figure? Almost definitely. The toy "is supposed to ship this month, but pre-orders for the $99 figure have already stopped," Leslie Horn of PC Magazine. "The site says pre-orders will resume 'soon,' but if Apple's past moves on third-party tributes like this are any indication, it will probably pull the plug on the toy."
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