Sonos partners with Amazon's Alexa for voice-controlled speakers
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If you can鈥檛 beat them, partner with them.
Sonos, a maker of connected speakers, and Amazon announced at an event Tuesday that users will soon be able to control Sonos speakers with their voices, as the industry leaders have partnered to integrate the software of Sonos and Alexa, Amazon鈥檚 smart home voice assistant.
Sonos鈥檚 reputation for and Amazon鈥檚 success with voice-controlled technology could lead to a deeper integration with Alexa-enabled devices than ever before. The partnership also shows how important it has become for a device to be smart-home capable, as Alexa (via the Amazon Echo) can perform hundreds of tasks, from hailing a car, to controlling a thermostat, to locking the front door.
鈥淎lexa/Echo is the first product to really showcase the power of voice control in the home. Its popularity with consumers will accelerate innovation across the entire industry,鈥 wrote John MacFarlane, Sonos鈥檚 chief executive officer, in a blog post in March. 鈥淲hat is novel today will become standard tomorrow.鈥
At the event in New York Tuesday, Sonos and Amazon said they plan to launch a beta version later this year, and the feature will become available to all Sonos owners in 2017.
Founded in 2002, Sonos manufactures speakers that allow users to connect devices to music-streaming services including Spotify, Google Play Music, and Rhapsody. Sonos speakers could be controlled by touch, as a user could thumb through the mobile app. But Alexa and the Amazon Echo forced Sonos to integrate voice control too.
Launched in 2014, the Amazon Echo, controlled through Alexa, has been able to play music. Even though critics (including Sonos) said the sound quality of the Echo to Sonos, it gained attention for users鈥 ability to control the device with their voice. After Sonos initially wrote off the service, Mr. MacFarlane, in his blog post, acknowledged the success Amazon found with Echo.
鈥淰oice recognition isn鈥檛 new; today it鈥檚 nearly ubiquitous with Siri, OK Google, and Cortana. But the Echo found a sweet spot in the home and will impact how we navigate music, weather, and many, many other things as developers bring new ideas and more content to the Alexa platform,鈥 said MacFarlane. 鈥淰oice is a big change for us, so we鈥檒l invest what鈥檚 required to bring it to market in a wonderful way.鈥
Six months later, they have partnered with Amazon.
With Echo and its rivals, the smart home technology market is becomingly increasingly popular.
About 36 percent of consumers in聽a recent poll by the Nielsen-affiliated group The Demand Institute said they were 鈥excited鈥 to incorporate more of the technology in their homes, while 34 percent were neutral, as Max Lewontin wrote for 海角大神 in March. Not surprisingly, the richer and younger the demographic, the more popular a smart home was. It was most popular among people age 18-34 (53 percent) and people making more than $75,000 a year (47 percent).
A recent online survey of more than 4,600 people by the research firm Forrester found 57 percent had either had used or were interested in owning a smart-home device.
But, Alexa hasn鈥檛 generated buzz just around smart homes; it鈥檚 also expanded voice-activated devices.
For some, the appeal is a part convenience, part neat.聽
Jeff Blankenburg, of Westerville, Ohio, told The Wall Street Journal he聽聽speaker to open his garage door, track his car, and turn on or off lights around his house.
鈥淚 could walk over and turn on my lamp, but it鈥檚 way cooler to ask it to do it,鈥 said the 39-year-old software developer.
And Mr. Blankenburg will soon be able to tell his Sonos to play his favorite song as he pulls out of the driveway.