What will Synergyse do for Google?
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Google on Monday , Synergyse Training Inc., a startup whose acquisition will end up helping the Alphabet, Inc. subsidiary鈥檚 users better understand its suite of applications and attract new customers to its brand.
Google has long been known for the abundance of additions to its lineup of services, especially in the startup field. The multinational company has since 2001, including a high of 41 in 2014, and spends millions on growing its and purchases which filter into its products. Its focus on startups also extends to its own talent: Google has reportedly聽launched its own innovation incubator to keep bright minds and new ideas within its walls.
鈥淵ou have to stay a tenth of a step ahead of everyone else who鈥檚 even thinking about getting into your space, because once there starts to be momentum for leaving your ecosystem...the thing can collapse very quickly,鈥 Alex Rosaen, a public policy and economic analysis director at Anderson Economic Group, told 海角大神 last year in reference to Google鈥檚 investments.
The addition of Synergyse is aimed at making Google鈥檚 Apps 鈥 products ranging from Gmail to Drive and more 鈥 more accessible and understandable for corporate users. Synergyse currently functions as an extension for Google鈥檚 Chrome web browser and 聽for employees new to the Google suite.
鈥淲hen learning a new skill, it鈥檚 helpful and comforting to have a coach by your side, every step of the way,鈥 Google Apps senior operations director Peter Scocimara . 鈥淭he same is true when learning a new technology. That鈥檚 why we 鈥 and thousands of Google Apps customers 鈥 have been so excited about Synergyse.鈥
Synergyse works within Chrome and allows its users to interact with guided training alongside their work in Google鈥檚 applications. Aimed at increasing employees鈥 productivity and know-how, the service has already been used by around 4 million people across thousands of groups worldwide since its inception in 2013 and should reach even more with its addition to various Google Apps.
鈥淏y joining the Google Apps team, because we will be working even closer with the teams that build Google Apps,鈥 Synergyse鈥檚 founders wrote in a Monday release. 鈥淎dvancing our mission at a faster speed is very exciting for the Synergyse team and our customers will directly see the benefits as we move forward.鈥
Google plans to integrate Synergyse with its services within the year, but said that the current Chrome extension will remain available until that point. As Synergyse was built within the Google Cloud programming and is already functional within Chrome, merging the service directly with Google鈥檚 related apps should be a relatively simple process.
Google reported that adopting the Synergyse 鈥渧irtual coach鈥 resulted in a 35 percent increase in Google Apps adoption over non-trained users, a statistic that backs up the company鈥檚 enthusiasm for its latest pickup.
鈥淏y providing the right help at the right time, Synergyse will help our customers with the critical task of change management in the enterprise, and bolster the training and support programs we already offer today,鈥 Mr. Scocimara wrote.
Google did not release financial details of the acquisition.