海角大神

Pay by selfie? Amazon says your portrait can protect online purchases

Amazon has filed a patent application for its pay-by-selfie technology, allowing shoppers to complete their purchase with a quick picture. 

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Albert Cesare/The Montgomery Advertiser via AP
Ashley Smith, left, takes a selfie with her friend, Hannah Jones, on Saturday, Feb. 20, 2016, in the Eastdale Mall in Montgomery, Ala.

Smile! Before your order is complete, Amazon wants to verify your purchase with a selfie.听

The Seattle-based e-commerce giant filed a patent application in October for its payment-by-selfie technology. Instead of keying in a password, Amazon says selfie authentication will ensure better cybersecurity for all of its users.听

鈥淲hile many conventional approaches rely on password entry for user authentication, these passwords can be stolen or discovered by other persons who can impersonate the user for any variety of tasks,鈥 explains Amazon .听

鈥淔urther, the entry of these passwords on portable devices is not user friendly in many cases, as the small touchscreen or keyboard elements can be difficult to accurately select using a relatively large human finger, and can require the user to turn away from friends or co-workers when entering a password, which can be awkward or embarrassing in many situations.鈥澛

Shoppers also resort to unsafe cybersecurity practices such as storing a list of passwords on their phones and choosing short and simple passwords that are easy to remember.听

And while some verification systems may snap a photo of the user with facial recognition software, 鈥渟uch a process provides only a certain level of additional protection,鈥 argues Amazon.听

But if identity theft is a primary concern, could fraudulent payments be made with simply a photograph or video of the cardholder?聽

Not with a randomly generated verification process, says Amazon in its patent application. 聽聽聽

鈥淎 user can be asked to perform a specific motion, gesture, or action within the field of view of the camera to help verify that the image information ,鈥 explains Amazon. Selfie pay will be able to detect natural, realistic human movements such as blinking, but if such movements are not decipherable, then selfie pay will prompt the user to make a specific motion such as blinking only the left eye or tilting the head in a specific direction.听

And regardless of movement-verification, 鈥淭he thermal image captured of a human face will be very different than one capture for a piece of paper,鈥 and Amazon says its feature will understand the difference.听

Amazon鈥檚 selfie-pay may sound like a silly, futuristic invention, but a closer look at the tech industry suggests innovations in mobile payment are all the rage these days. 聽聽

"Selfie-pay" is only one of Amazon鈥檚 innovative payment systems developed in 2016. Last week, Amazon announced a partnership with Capital One that would allow owners of Amazon鈥檚 Echo smart speaker system to pay bills, review recent transactions, and check credit-card balances through voice commands.听

Earlier this month, Google launched an experimental mobile payment system that lets people pay for something without removing their phone from their pocket, reports 海角大神鈥檚 Max Lewontin. Instead of tapping a phone against a reader, Google鈥檚 Hands Free system uses Wi-Fi, Bluetooth, and location services, allowing shoppers to simply tell the cashier, 鈥淚鈥檒l pay with Google.鈥澛

Even Amazon鈥檚 selfie-pay is not the first of its kind. MasterCard launched a similar payment method last month. Just like Amazon, MasterCard uses selfie authentication that will take a photo each time users make an online purchase, asking for "blinks" to verify identity.听

鈥淲hen consumers shop on the Internet, their banks need ways to verify their identity,鈥 says Ajay Bhalla, president of enterprise security solutions at MasterCard. 鈥淪o this particular product into the overall payment experience.鈥

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