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'Google Play' joins crowded music streaming market

Google Play: On Wednesday, Google debuts its new streaming service, free in the United States, with app versions available this week.

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Shontee Pant/CS Monitor
This screenshot depicts the homepage of Google's new music streaming service Google Play.

Search engine giant Google officially re-launched "Google Play," a music streaming feature, on the web Wednesday. It鈥檚 coming to Android and iOS this week. The launch comes days ahead of the launch of Apple Music, but on Google's strategy entering the crowded marketplace, with its main music platform being YouTube right now.

In the free version of Google Play, available only in the United States for now, users can listen to curated playlists customized by the time of the day and various activities. However within the playlist, although they can skip six songs per hour. The service is made free through with ads interspersed between the songs.

Google Play also has a subscription-based service that gives users access to over 30 million songs, along with music videos and playlists for $9.99 per month, and users can聽. In terms of overall characteristics, Google Play seems to be taking its cues from Pandora while Apple Music appears to be more like Spotify.听

Google acquired Songza, the supporting platform for Google Play, one year ago. The the deal came at the price of $39 million for Google. At the time of the acquisition , 鈥淲e aren't planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we鈥檒l explore ways to bring what you love about Songza to Google Play Music.鈥

Apple Music will also launch a music streaming service at the end of June. Apple鈥檚 newest venture has received substantial attention after news broke that the company was not going to pay artists during the three-month free trial period offered for users. An open letter from artist Taylor Swift led the company to switch their policy, and agree to pay the artists and producers during the trial period.

Google Play is entering a music streaming market already populated with other players, including聽Spotify聽and Pandora.听Spotify聽currently boasts聽, and is currently available in 58 markets around the world. Pandora cited , and聽.听

What does the addition of Google Play to the music-streaming marketplace say about the music industry?

In that iTunes saw a decrease in digital music sales for the first time in the history of the company.

Weekly album sales reached new lows in 2014 as well, in August 2014. Hard copy CD sales from mass retailers such as Wal-Mart and Target also experienced a heavy decline in sales, dropping 16.3 percent in 2014 to hold about a quarter of the market.

That same year, . This comes in stark contrast to 2010, when more than half of the market was taken up by sales of music in physical format, such as vinyl records and CDs. 聽聽

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