When in doubt of what to name your tech company, go Greek.
in 1906 when it invented electrophotography, the technology that pre-dated photocopiers. It chose a combination of the Greek word 鈥渪eros,鈥 meaning dry, and 鈥済raphia", meaning writing, to name its new technology, 鈥渪erography.鈥
Eventually, this "dry writing" technology was developed to the point where xenography was Haloid鈥檚 main product, at which point, the company shortened its name to the now-famous Xerox.