Etsy, the online craft/retail site, is known for its diverse array of homemade goods. Homemade, as it turns out, was actually the inspiration for the name, as well.
鈥淚 wanted a nonsense word because I wanted to build the brand from scratch,鈥� Rob Kalin, founder of Etsy, told in 2010. 鈥淚 was watching [director Federico Fellini鈥檚 film] '8陆' and writing down what I was hearing. In Italian, you say etsi a lot. It means 鈥榦h, yes.鈥� And in Latin, it means 鈥榓nd if.鈥� 鈥�
Etsy now brings in about $500 million in revenue every year. "Oh, yes" indeed.
