Warren Buffet鈥檚 mega successful conglomerate Berkshire Hathaway trades the most expensive NYSE stock in the world. Its subsidiaries include Business Wire, GEICO, Helzberg Diamonds, and dozens of other companies. But money doesn鈥檛 necessarily breed beautiful, or even passable, websites.
Berkshire Hathaway鈥檚 website is oddly simplistic with a title, a few bullets points, and a couple of plain text advertisements for their subsidiaries. There are no graphics or videos, no pull down toolbar, no call to action.
鈥淭here鈥檚 no personal branding. There鈥檚 no way for me to send information to my friends who are investors,鈥� says Shaoolian. 鈥淎 simple little thing like a social marketing feature would help tremendously.鈥�
Is the Fortune 500 company trying to make a statement, that they don鈥檛 need a well designed website to be successful in the market?
鈥淭hey鈥檙e saying, 鈥榃e鈥檙e Berkshire Hathaway, you know us. We don鈥檛 have to prove anything to you. You鈥檙e going to make the extra effort to move forward,鈥� 鈥� Shaoolian says. 鈥淭hat kind of ego fails them, just like it does Microsoft.鈥�
Sure, the company has proved itself wildly profitable already. But what CEO would turn down more?
berkshirehathaway.com
