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Smithsonian turns to Kickstarter to preserve Neil Armstrong's spacesuit

The 'Reboot the Suit' campaign seeks $500,000 in crowdfunding to restore, display, and digitize the iconic pressure suit worn by the first man to walk on the moon.

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Eric Long/National Air and Space Museum, Smithsonian Institution via AP
This handout photo provided by the National Air and Space Museum, Smithsonian Institution shows the spacesuit worn by astronaut Neil Armstrong, Commander of the Apollo 11 mission, which landed the first man on the moon on July 20, 1969. The National Air and Space Museum is launching a crowdfunding campaign to conserve the spacesuit Neil Armstrong wore on the moon. The campaign begins Monday, marking 46 years since Armstrong鈥檚 moonwalk in 1969. Conservators say spacesuits were built for short-term use with materials that break down over time. The museum aims to raise $500,000 on Kickstarter to conserve the spacesuit, build a climate-controlled display case and digitize the spacesuit with 3D scanning.

Preserving the spacesuit worn by Neil Armstrong on the may require one giant leap for crowdfunding kind.

The Smithsonian Institution has launched a "" campaign on the crowdfunding platform聽Kickstarter聽to raise money to preserve, display, and digitize the iconic聽A-7L pressure suit worn by Cmdr. Armstrong during his walk on the lunar surface 46 years ago on Monday.

This聽National Air and Space Museum聽project, run as a partnership between the larger聽Smithsonian Institution聽and聽Kickstarter,聽also marks a new direction for museums and other cultural institutions which are hoping to gain funding via a series of campaigns in partnership with the website.

Kickstarter has helped raised money for a host of scientific and museum partnerships, such as聽聽(live right now),聽, Bill Nye鈥檚聽,听补苍诲听. The Smithsonian's campaign is Kickstarter's biggest one yet.

鈥淚 would say this is the most significant partnership in this direction we have had to date,鈥 says Kickstarter Spokesperson David Gallagher in an interview. 鈥淲e鈥檙e working with the larger Smithsonian institution. This is the first time we鈥檝e had a large partnership around a series of projects.鈥

According to the Smithsonian鈥檚 Director of Digital Philanthropy, Yoonhyung Lee, in an interview, 鈥淔rom our perspective, the series is very important aspect for us because we can go back to the Kickstarter platform to tap this audience, again and again, where they already are, instead of trying to force them into traditional fundraising channels is very appealing to us.鈥

鈥淲e have been talking to Kickstarter for a long time and this is the first thing that really felt right for us,鈥 Ms. Lee adds. She says the other fundraisers in the series have yet to be defined.

Mr. Gallagher adds, 鈥淒uring this pilot year, the focus will be on artifacts, exhibitions, and projects that need funding, giving the public a variety of opportunities to support the Smithsonian based on their own interests.鈥

This inaugural project by the Smithsonian to support the National Air and Space Museum seeks $500,000 to restore, preserve, digitize, and exhibit the suit.

Funding on Kickstarter is all-or-nothing. If the project succeeds in reaching its funding goal by a certain date, all backers鈥 credit cards are charged at that time. If the project falls short, no one gets charged.

Backers of the project receive rewards ranging from items such as a Neil Armstrong Spacesuit mission patch to a 3-D print of his glove to an opportunity to meet an astronaut.

Does this mean that smaller projects on the site will suffer, being unable to compete with a behemoth that can offer 鈥淎 Night at the Museum,鈥 (donations of $1,969), or 鈥淎 Smithsonian flag that flew on Space Shuttle Discovery鈥 (donations of $2,500 or more).

鈥淭here鈥檚 no sign that says 鈥榊ou must be this tiny to use Kickstarter鈥,鈥 says Mr. Gallagher in an interview. 鈥淲e鈥檝e found that larger projects like this can bring in new people to Kickstarter who then go on to find other projects to back. Often those are smaller projects. You hear about this, you start seeing our newsletters and seeing these other projects we highlight and you might dive in and support it.鈥

Overall, Gallagher says that Kickstarter is successful in large measure because it 鈥渃reates a community鈥 of backers and project developers that crosses over into long-term social, moral, and financial support.

鈥淚t鈥檚 not just about raising money, but about gathering a community around an idea,鈥 Gallagher says. 鈥淎 lot of people come to us and say 鈥業 was raising funds for something but I came away with this group of people who are my supporters and my fans who want to stay on top of what I do next.鈥 There鈥檚 a sense of ownership there. You get involved and feel like you had a part in making this thing happen.鈥

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