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The Government Accountability Office (GAO) on Thursday denied private spaceflight company Blue Origin鈥檚 protest against how NASA is handling applications to use its spare launch pad, in weighing which of two competing companies to award rights to the pad.

The GAO鈥檚 decision is the latest news in a bigger battle 鈥� visible behind a tense tussle over rights to a Florida launch pad 鈥� between three giants in the private spaceflight industries: , as well as its ally United Launch Alliance, against .

Though the GAO鈥檚 decision does not resolve which of the companies will get the pad, since NASA鈥檚 choice is still pending, it appears to be good news for SpaceX and its bid to edge out its competitors in two private spaceflight markets.

Launch Pad 39A, at NASA鈥檚 Kennedy Space Center, has not been used since NASA scuttled its shuttle program in 2011, and the pad has since cost the space agency an annual . In May 2013, in hopes of striking the pricey pad from its tab, NASA had solicited proposals from private companies to lease the facilities.

At first, billionaire Elon Musk鈥檚 SpaceX appeared to be the sole replier to NASA鈥檚 ad. In its proposal, the private venture had asked for exclusive rights to the pad, with plans to use it to launch its line of Falcon rockets and loft skyward its two big goals: to become NASA鈥檚 main vehicle supplier for trips to and from the International Space Station (ISS) and to edge its way into the private satellite launch business.

Earlier this month, Space X launched European satellite company SES S.A.鈥檚 satellite from Cape Canaveral, Florida, in a launch widely hailed as signaling the company鈥檚 emergence into the lucrative launch business. The private satellite launch industry is worth some $6.5 billion worldwide and comes in at about $2.2 billion in the United States alone, according to the Satellite Industry Association鈥檚 2013 report.

At the same time, SpaceX is continuing to vie with private companies Sierra Nevada and Boeing for the NASA contract to replace the space agency鈥檚 dismantled space shuttle program with a new vehicle to travel between the ISS and Earth. In 2012, SpaceX鈥檚 Dragon capsule became the first private craft to visit the station and has since made two trips there and back.

So, for SpaceX, Pad 39 would be the launch site for both these ambitions. But there was, it turned out, another bidder for NASA鈥檚 offer: Amazon.com founder Jeff Bezos鈥� Blue Origin had also filed an application, and its proposal was different. Blue Origin suggested arranging a in which it would share rights to and responsibilities for the pad with other companies.

Blue Origin appeared to the United Launch Alliance (ULA), the Boeing and Lockheed Martin joint venture that has corned the US market for private satellite launches, SpaceNews reported. ULA is SpaceX鈥檚 biggest barrier to finding a foothold in the American satellite launch market.

While ULA used the pad for its satellite launches, Blue Origin planned in the meantime to聽continue developing its own line of suborbital capsules. Blue Origin had participated along with SpaceX in the first two stages of NASA鈥檚 challenge to replace the shuttle programs, but is not competing in the third stage, following the during an August 2011 test flight. Blue Origin has said, though, that it will continue developing its space technologies, billing itself as the proverbial tortoise in the race for NASA contracts. 聽

The bid for the launch pad turned acrimonious in July, when NASA Administrator Charles Bolden alluded to a NASA preference for a single-user contract, in comments he made that also suggested that the agency was near to signing a deal on the pad. This appeared to come as a surprise to Blue Origin, which alleged that NASA鈥檚 application requirements had mislead it into assuming that NASA preferred a multi-use approach to the pad.

NASA, Blue Origin pointed out, had required applicants requesting exclusive rights to the pad to justify such a need for sole leasing rights. Applicants who proposed sharing pad rights did not have to provide a justification. Based on these desperate application requirements, Blue Origin said that NASA had showed an 鈥渋nherent preference for a multi-user approach,鈥� as the GAO put it, in its decision, and it had followed that apparent preference in filing for a multi-user lease.

NASA had replied at the time that it no preference for either kind of applicant.

But, in September, Blue Origin lodged a formal protest with the GAO against NASA鈥檚 application practices, putting off NASA鈥檚 transfer of rights to the pad until Dec. 12, when the GAO was due to release its decision.

Three weeks into the GAO鈥檚 review of the protest, SpaceX told reporters that it would open to sharing the pad with other companies, including Blue Origin. It would not have requested sole rights to the pad had it been aware that Blue Origin had also submitted a proposal, SpaceX said.

鈥淎t the time we submitted the bid, SpaceX was in using the pad,鈥� SpaceX spokeswoman Emily Shankin wrote in a Sept. 20 email to SpaceNews.

Just days later, though, Mr. Musk, SpaceX's CEO, sent an email to SpaceNews that exposed a between his company and both Blue Origin and ULA that was not just over a pad 39A, but over if there is sufficient space for all parties鈥� cosmic ambitions in, well, space.

鈥淔rom a SpaceX standpoint, we view [Blue Origin] and [United Launch Alliance鈥檚] action as a and an obvious one at that,鈥� he said.

鈥淸Blue Origin] has not yet succeeded in creating a reliable suborbital spacecraft, despite spending over 10 years in development,鈥� he said. 鈥淚f they do somehow show up in the next 5 years with a vehicle qualified to NASA鈥檚 human rating standards that can dock with the Space Station, which is what Pad 39A is meant to do, we will gladly accommodate their needs.鈥�

鈥淔rankly, I think we are more likely to discover unicorns dancing in the flame duct,鈥� he said.

Musk told SpaceNews he was uncertain if Blue Origin鈥檚 鈥渁ction stems from malice鈥� 鈥� but 鈥渘o such doubt exists about ULA鈥檚 motivation,鈥� he said.

In its dismissal of Blue Origin鈥檚 protest, the GAO wrote that NASA shows 鈥渘o preference for one approach versus another,鈥� referring to the multi-user or sole user approaches.

Which of the two companies鈥� proposals will be selected will be 鈥渞esolved based on the comparative strength of the business cases presented by the offerors,鈥� it said.聽