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Earth Day: Are you saving the planet or just showing off? Take our quiz.

Are you making environmental choices in order to save the planet or because you want to be seen with a green halo? A new study by economic researchers Steven Sexton and Alison Sexton suggests that some people purchase products that are perceived as environmentally friendly as a way of increasing their social standing. They found, for example, that the unusually shaped Toyota Prius hybrid was a conspicuous badge that sold better in 鈥済reen鈥 communities than in other communities, all things being equal. 鈥淐onsumers are willing to pay up to several thousand dollars to signal their environmental bona fides through their car choice,鈥 wrote Sexton and Sexton.

Are you a 鈥渃onspicuous conservationist鈥? Take our quiz to find out. (Note that our quiz will label answers that conspicuous conservationists would give as "Correct!" and all other answers as "Incorrect!"

6. You are waiting in line at your local supermarket, and you realize that you left your reuseable shopping bags at home. Do you:

Kyodo/Newscom/File

Purchase several new reuseable shopping bags, even if that means you now own more than you need

Use disposable plastic shopping bags

Download a PDF of Steven Sexton and Allison Sexton's draft paper, ""

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