The future of the automobile is electric.
If there was any doubt about that statement, the Ford Motor Company is forcing the issue. Ford CEO Jim Farley recently : You鈥檙e in or you鈥檙e out.
Ford dealers have until Oct. 31 to commit to selling the company鈥檚 line of electric vehicles (EVs) or they won鈥檛 get any Ford EVs to sell.聽
And there鈥檚 more. A Ford dealer鈥檚 commitment to sell EVs includes a certification process that, among other things, requires installation of fast charging stations (at an estimated cost of $100,000-$200,000).
Ford only has three EV models now: the F-150 Lightning, Mustang Mach-E, and e-Transit commercial van. But the company plans to spend $50 billion to expand its line and has a goal to by 2026 (or about half their total sales last year).聽
Ford will also require dealers to post prices and sell its EVs online. 鈥淲e鈥檝e been studying Tesla closely,鈥 Ford鈥檚 CEO told reporters last month. Tesla boldly launched without a dealer network, selling vehicles exclusively online. So far this year, Tesla reports selling more than聽. But Tesla鈥檚 sales approach in Norway () is evolving. In Norway, Tesla has 鈥渄ealer-like facilities and we think that鈥檚 the direction they鈥檒l go as they scale their operations in the United States,鈥 said Mr. Farley.
In other words, Tesla is becoming more like Ford 鈥 and vice versa. The EV revolution is accelerating.