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NASA launches a new era with face cream, Tom Cruise, and reality TV
David Clark Scott
I鈥檓 torn. Should we be delighted or discouraged by NASA鈥檚 deal with Est茅e Lauder?
On Thursday, 10 small bottles of a 鈥� will be tucked in with the 8,000 pounds of supplies being sent to the International Space Station. The cosmetics company is paying NASA $128,000 鈥� $17,500 per astronaut hour 鈥� for a face cream photo shoot.听
This marketing deal is another facet of NASA鈥檚 partnership with private industry to help subsidize its $21 billion annual budget. Coming soon: a new reality TV show, 鈥�,鈥� where the winner spends 10 days aboard the space station. And NASA says actor Tom Cruise and director Doug Liman are planning to .听
In 2019, , which includes charging $35,000 per night for food and lodging at the space station. The space agency plans to dedicate .听
On the one hand, this feels crass. Space represents pure science, a celestial frontier, the outer limits of imagination and possibilities. Is NASA鈥檚 new shopping cart the equivalent of erecting billboards at the Grand Canyon?聽
Or, might this moment be compared to the in 1919? That milestone led to the opening of air travel 鈥� the freedom of movement 鈥� to all humanity.听
What do you think?
