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This article appeared in the September 23, 2020 edition of the Monitor Daily.

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Why Michael Jordan invests in racial justice on the NASCAR track

Chuck Burton/AP/File
Charlotte Bobcats owner Michael Jordan practices waving the green flag before a NASCAR All-Star auto race at Charlotte Motor Speedway in Concord, North Carolina, May 22, 2010. Denny Hamlin is starting his own racing team in partnership with Mr. Jordan and Bubba Wallace as the driver.
David Clark Scott
Cover Story Editor

On Saturday, the lone full-time Black NASCAR driver was showered with boos from fans at Tennessee鈥檚 Bristol Motor Speedway.

Bubba Wallace ignored them. And Monday night, we found out why.

Mr. Wallace is now a partner with one of the most iconic figures in sports history. NBA legend Michael Jordan and NASCAR superstar Denny Hamlin have formed a new Cup Series racing team. Mr. Wallace will be their driver.聽

This team is aimed at supporting a shift in progress. 鈥淗istorically, NASCAR has struggled with diversity and there have been few Black owners,鈥 Mr. Jordan said in a statement. 鈥淭he timing seemed perfect as more and more.鈥

Mr. Wallace is a rising star and advocate for Black Lives Matter. In June, he called for a ban on Confederate battle flags. A week later, NASCAR obliged.聽鈥淏ubba has been a loud 聽and our country. MJ and I support him fully in those efforts and stand beside him,鈥 tweeted Mr. Hamlin.聽

This isn鈥檛 the first time Mr. Jordan has put money behind his principles. In June, he pledged to 聽over 10 years to groups 鈥渄edicated to ensuring racial equality and social justice.鈥澛

Mr. Jordan has been and this is a business investment. But it鈥檚 also an investment in turbocharging equality. He said, 鈥淚 see this as a chance to educate a new audience and open more opportunities for Black people in racing.鈥


This article appeared in the September 23, 2020 edition of the Monitor Daily.

Read 09/23 edition
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