A supersized attack on McDonald's Happy Meal toys
Parents are unhappy about the attack on 惭肠顿辞苍补濒诲鈥檚 Happy Meals for kids.
Because of concerns about childhood obesity, a that lure kids to these meals. In April, Santa Clara, Calif., banned toys for any meal over 485 calories. (Happy Meal calorie counts range from 390 to 580, according to the ) Now San Francisco is mulling a similar ban.
(For a Monitor news story on the Happy Meal controversy, click here.)
惭肠顿辞苍补濒诲鈥檚 CEO Jim Skinner, however, says phone calls and web comments are running overwhelmingly against a ban 鈥� with 9 out of 10 customers disagreeing with the idea.
鈥淧arents, in particular, strongly believe they have the right and responsibility to decide what's best for their children鈥t really is that simple,鈥� Mr. Skinner said in a .
I鈥檓 not surprised by the public reaction. Government鈥檚 role in food is to ensure safety and to help consumers choose wisely. It must properly test, inspect, and inform through labeling and education campaigns. It should not decide on menus for restaurant customers. That鈥檚 for the customers to choose.
Two things need to be remembered here. One is that childhood obesity is a complex problem that extends far beyond the Happy Meal. Ubiquitous 鈥渏unk food鈥� or 鈥渇ast food鈥� is partly to blame, but so are inadequate parenting, sedentary childhoods, and busy family schedules.
The other point is consumer power. Consumers want more 鈥渉ealthy鈥� choices and they鈥檙e getting them 鈥� at local farmers markets, in the aisles of mainstream grocery stores, and yes, even at fast food restaurants such as 惭肠顿辞苍补濒诲鈥檚.
I was reminded of this on the drive home from my vacation last week. At the Thurmont, Md., exit on Interstate 270 the choices were KFC, Taco Bell, Pizza Hut, 惭肠顿辞苍补濒诲鈥檚, and a family restaurant. My husband and I didn鈥檛 have time for table service, and settled on the golden arches, which long ago branched out from burgers, fries, and sugary sodas.
For my tastes, the chain makes a pretty good Southwest salad with chicken. For parents, you can order apple "dippers" instead of fries with your child's Happy Meal, and apple juice or low-fat milk instead of a soda.
It鈥檚 your choice. Let's keep it that way.
