If there are other people in the ad besides Mitt Romney, are they all white? Having people surrounding a candidate in a political ad sends the message that those people are whom the candidate ostensibly represents. Featuring an all-white cast of supporters alongside a white candidate makes an inherent critical contrast. It says that 鈥渨e鈥� whites, represented by Mitt Romney, are different than 鈥渢hose鈥� people.
last month he spoke at length about 鈥淎mericans,鈥� about how 鈥渨e鈥� are tired. He talked about 鈥渁ll of the thousands of good and decent Americans鈥� who 鈥渓ove America.鈥� Yet of the dozens of images included in the epic ad, every single person is white, making the association clear: 鈥淲e鈥� 鈥済ood and decent鈥� Americans who 鈥渓ove America鈥� look like the folks featured in this ad.
