Target to sell Amazon Kindle nationwide

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The New Economy

Target to sell Amazon Kindle nationwide

The popular Amazon Kindle will retail for $259 at Target stores starting June 6.

Ted S. Warren/AP Photo/File

An attendee at Amazon.com's annual shareholders meeting in Seattle on May 25 holds a Kindle book-reading device. The produce will be sold at Target stores nationwide starting on June 6.

By Alissa Figueroa Contributor

June 03, 2010, 1:35 p.m. ET

This weekend, is coming to a Target store near you.

The retail giant, known for its 鈥榙iscount chic鈥� merchandise, that it would start selling the popular digital e-book reader at outlets across the country on Sunday, June 6.

Target has been offering the product at its flagship store in Minneapolis and throughout Florida since April 25.

鈥淥ur guests' response to Kindle has been overwhelmingly positive,鈥� said Mark Schindele, Target鈥檚 senior vice president, in a statement.

Target will be the first retailer to make Kindle available for purchase in stores 鈥� right now you can only buy it online. The e-reader is the bestselling product on Amazon.com, which developed the device in 2007.

Kindle will sell for $259 at Target stores, the same price as on Amazon.com.

The device wirelessly downloads books, magazines, newspapers, and personal documents to a display meant to resemble real paper. Currently, about 550,000 titles are available for the reading device on Amazon's Kindle Store.