海角大神

Grocery store designers are smart people.

They know that when you check out with a cart load of groceries, you鈥檙e going to be standing in that spot for a while. They also know that sometimes you鈥檙e unfortunate enough to have children with you.

Thus, they stock the checkout aisle with things that are perfectly selected for you to just toss on the conveyor without a second thought.

Magazines. Beverages. Gum. Candy. Car fresheners. The list goes on and on.聽

All of these items have a relatively low price point. All of these items are things with very attractive packaging. All of these items are things that you can quickly enjoy without much effort at all. All of these items are also priced so that the store makes a nice profit.

All of these items are聽meant聽for you to buy them without skipping a beat. Many people do it, too. (If that wasn鈥檛 true, the checout aisle wouldn鈥檛 be designed this way in virtually every grocery store.)

Since there鈥檚 nothing in the checkout aisle that you actually need, a really simple rule can save you some money.

Never buy anything that you find in the checkout aisle.聽If it鈥檚 not in your cart when you wheel up to the checkout, then don鈥檛 buy it.

Yes, that means ignoring some temptations, but it also means that you鈥檙e not dropping money on things that you want only fleetingly. Instead, you鈥檙e keeping that money for things you actually need or truly want.

If you want gum or candy, go to the candy aisle. If you want a magazine, go to the magazine rack (or, better yet, subscribe, as you鈥檒l often save quite a bit). If you want soda, go down the soda aisle.

Avoid the overpriced impulsive items in the checkout aisle and your wallet will thank you.

This post is part of a yearlong series called 鈥�365 Ways to Live Cheap (Revisited),鈥� in which I鈥檓 revisiting the entries from my book 鈥�365 Ways to Live Cheap,鈥� which is available聽at Amazon聽and at bookstores everywhere.聽